Freelance Advertising Copywriter Workflow Map

In this article, we’ve created a starter Freelance Advertising Copywriter Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Advertising Copywriter role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Advertising Copywriter

The path towards better systems and processes in your Freelance Advertising Copywriter role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Advertising Copywriter Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Advertising Copywriter

1. Initial client consultation: Meet with the client to understand their advertising needs, target audience, and goals.
2. Research and analysis: Conduct market research, competitor analysis, and gather relevant information to develop a comprehensive understanding of the client’s industry and target market.
3. Creative brief development: Collaborate with the client to create a detailed creative brief that outlines the objectives, messaging, tone, and desired outcomes for the advertising campaign.
4. Concept development: Generate creative ideas and concepts for the advertising campaign, including headlines, taglines, visuals, and overall messaging.
5. Copywriting: Write compelling and persuasive copy for various advertising materials, such as print ads, brochures, websites, social media posts, and email campaigns.
6. Review and revisions: Collaborate with the client to review the initial drafts of the copy and make necessary revisions based on their feedback and preferences.
7. Design integration: Coordinate with graphic designers or other creative professionals to ensure the copy is seamlessly integrated into the overall design of the advertising materials.
8. Client approval: Present the final copy and design to the client for their approval, addressing any additional feedback or modifications.
9. Production and implementation: Oversee the production process, ensuring the accurate execution of the advertising materials across different media channels.
10. Performance evaluation: Monitor the performance of the advertising campaign, analyze key metrics, and provide recommendations for continuous improvement and optimization

Business Growth & Improvement Experiments

Experiment 1: Targeted Social Media Advertising
Description: Run targeted social media advertising campaigns to reach a specific audience segment that aligns with the freelance advertising copywriter’s niche. Utilize platforms like Facebook, Instagram, or LinkedIn to promote services and showcase previous successful projects.
Expected Outcome: Increased brand visibility, higher engagement with potential clients, and a boost in inquiries and project opportunities.

Experiment 2: Collaboration with Influencers
Description: Collaborate with influencers in the sales and marketing industry to create content that highlights the freelance advertising copywriter’s expertise and services. This can include guest blog posts, joint webinars, or social media takeovers.
Expected Outcome: Expanded reach to a wider audience, increased credibility and trust among potential clients, and potential referrals from the influencer’s network.

Experiment 3: Referral Program
Description: Implement a referral program where existing clients are incentivized to refer the freelance advertising copywriter’s services to their network. Offer discounts, exclusive content, or other rewards for successful referrals.
Expected Outcome: Increased word-of-mouth marketing, a steady stream of qualified leads, and a stronger client base built on trust and recommendations.

Experiment 4: Streamlined Project Management System
Description: Implement a project management system to streamline the workflow and improve communication with clients. Utilize tools like Trello, Asana, or to track project progress, set deadlines, and collaborate efficiently.
Expected Outcome: Improved organization, increased productivity, reduced errors, and enhanced client satisfaction due to better project management and clear communication.

Experiment 5: A/B Testing of Copywriting Techniques
Description: Conduct A/B testing on different copywriting techniques, such as headlines, call-to-action phrases, or storytelling approaches, to identify the most effective strategies for different target audiences. Use tools like Google Optimize or Optimizely to test variations and measure results.
Expected Outcome: Improved conversion rates, increased engagement, and a better understanding of what resonates with different target audiences, leading to more impactful copywriting.

Experiment 6: Networking Events and Conferences
Description: Attend relevant networking events and conferences in the sales and marketing industry to connect with potential clients, industry professionals, and stay updated on the latest trends. Actively engage in conversations, share expertise, and exchange business cards.
Expected Outcome: Expanded professional network, potential collaborations, increased brand exposure, and opportunities for new projects or partnerships.

Experiment 7: Client Satisfaction Surveys
Description: Send out client satisfaction surveys after completing projects to gather feedback on the freelance advertising copywriter’s services. Ask about their experience, areas of improvement, and whether they would recommend the services to others.
Expected Outcome: Insights into areas for improvement, identification of strengths and weaknesses, increased client satisfaction, and potential testimonials or referrals based on positive feedback.

Experiment 8: Content Marketing Strategy
Description: Develop and implement a content marketing strategy that includes creating valuable and informative content related to sales and marketing. This can be in the form of blog posts, videos, podcasts, or social media content.
Expected Outcome: Increased brand authority, improved SEO rankings, higher website traffic, and a larger audience that recognizes the freelance advertising copywriter’s expertise, leading to more inbound inquiries and project opportunities

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.