Freelance Architectural Photographer Workflow Map

In this article, we’ve created a starter Freelance Architectural Photographer Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Architectural Photographer role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Architectural Photographer

The path towards better systems and processes in your Freelance Architectural Photographer role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Architectural Photographer Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Architectural Photographer

1. Initial consultation: Meet with clients to understand their specific requirements and vision for the architectural photography project.
2. Pre-production planning: Collaborate with clients to determine the scope of the project, including the number of locations, desired shots, and any specific details to be highlighted.
3. Location scouting: Visit the architectural sites to assess lighting conditions, angles, and potential challenges to ensure the best possible outcome.
4. Equipment preparation: Gather and organize the necessary photography equipment, including cameras, lenses, tripods, and lighting gear.
5. On-site photography: Conduct the actual photography session, capturing the architectural spaces and details according to the agreed-upon plan.
6. Post-production editing: Process and enhance the captured images using professional editing software to ensure optimal quality and visual appeal.
7. Client review: Share the edited images with the clients for their feedback and approval, allowing them to provide any necessary revisions or adjustments.
8. Final image delivery: Provide the clients with the finalized high-resolution images in the preferred format, ensuring they meet the required specifications.
9. Client satisfaction follow-up: Check in with clients to ensure their satisfaction with the delivered images and address any additional needs or concerns.
10. Continuous improvement: Reflect on the project and identify areas for improvement, such as refining photography techniques, exploring new editing styles, or enhancing client communication processes

Business Growth & Improvement Experiments

Experiment 1: Collaborative Marketing Campaign
Description: Partner with local architects and interior designers to create a joint marketing campaign showcasing their work and your photography. This could include joint social media posts, blog features, or even a physical exhibition. By collaborating with professionals in the industry, you can expand your reach and attract new clients who are interested in design and architecture.
Expected Outcome: Increased brand visibility, expanded network, and a potential increase in client inquiries.

Experiment 2: Streamlined Editing Process
Description: Implement a new editing workflow using specialized software or tools to streamline the post-production process. This could involve automating certain tasks, utilizing presets, or outsourcing editing to a professional retoucher. By optimizing your editing process, you can reduce turnaround time, improve efficiency, and take on more projects.
Expected Outcome: Faster delivery of final images, improved client satisfaction, and the ability to handle a higher volume of projects.

Experiment 3: Virtual Reality Showcase
Description: Invest in virtual reality (VR) technology to create immersive showcases of your architectural photography. This could involve creating virtual tours of properties or designing interactive VR experiences that allow clients to visualize spaces before they are built. By offering this innovative service, you can differentiate yourself from competitors and provide a unique selling point to potential clients.
Expected Outcome: Increased client engagement, enhanced visualization of architectural projects, and a competitive advantage in the market.

Experiment 4: Client Testimonials and Case Studies
Description: Reach out to past clients and request testimonials or case studies highlighting the impact your architectural photography had on their projects. These testimonials can be featured on your website, social media platforms, or in marketing materials. By showcasing the positive experiences of previous clients, you can build trust and credibility with potential clients, ultimately leading to increased inquiries and bookings.
Expected Outcome: Improved brand reputation, increased client trust, and a higher conversion rate of leads to clients.

Experiment 5: Specialized Niche Marketing
Description: Identify a specific niche within the architectural photography industry, such as sustainable design or historic preservation, and tailor your marketing efforts towards that niche. This could involve creating targeted content, attending industry-specific events, or partnering with organizations focused on that niche. By positioning yourself as an expert in a specialized area, you can attract clients who are specifically seeking your unique expertise.
Expected Outcome: Increased visibility within the targeted niche, higher quality leads, and the ability to charge premium rates for specialized services

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.