Freelance Artist Workflow Map

In this article, we’ve created a starter Freelance Artist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Artist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Artist

The path towards better systems and processes in your Freelance Artist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Artist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Artist

1. Initial consultation: Meet with the client to discuss their project requirements, goals, and vision.
2. Concept development: Brainstorm and create initial design concepts based on the client’s brief.
3. Design proposal: Present the design concepts to the client and gather feedback for further refinement.
4. Design refinement: Incorporate client feedback and make necessary revisions to the chosen concept.
5. Final design approval: Obtain the client’s final approval on the refined design.
6. Production: Begin the production process, whether it involves creating digital assets, illustrations, or physical artwork.
7. Quality control: Ensure that the final product meets the highest standards of quality and accuracy.
8. Delivery: Package and deliver the final product to the client, whether it’s a digital file or physical artwork.
9. Client feedback: Gather feedback from the client regarding their satisfaction with the delivered product.
10. Continuous improvement: Analyze client feedback, identify areas for improvement, and implement changes to enhance future projects

Business Growth & Improvement Experiments

Experiment 1: Collaborative Networking Event
Description: Organize a networking event specifically for freelance artists and designers to foster collaboration and build connections within the industry. Invite professionals from related fields, such as photographers, writers, and marketers, to encourage cross-disciplinary collaborations. Provide a platform for artists to showcase their work and exchange ideas.
Expected Outcome: Increased opportunities for collaboration, potential partnerships, and a stronger network within the design and creative industry.

Experiment 2: Streamlined Project Management System
Description: Implement a project management system to streamline the workflow and improve communication with clients. Utilize tools such as Trello or Asana to create project boards, assign tasks, set deadlines, and track progress. Ensure all team members, including clients, are onboarded and trained on the system to enhance transparency and efficiency.
Expected Outcome: Improved project organization, enhanced communication, and increased client satisfaction due to better project management.

Experiment 3: Diversify Service Offerings
Description: Expand the range of services offered to clients by adding complementary offerings. For example, if primarily focused on graphic design, consider adding services like website design, branding, or social media management. Conduct market research to identify the most in-demand services within the design and creative industry and align the new offerings accordingly.
Expected Outcome: Increased revenue streams, broader client base, and the ability to provide comprehensive solutions to clients’ design and creative needs.

Experiment 4: Online Portfolio Optimization
Description: Revamp and optimize the online portfolio to showcase the best work and attract potential clients. Ensure the portfolio is visually appealing, easy to navigate, and highlights the artist’s unique style and capabilities. Incorporate client testimonials and case studies to provide social proof and build credibility.
Expected Outcome: Increased online visibility, higher conversion rates, and more inquiries from potential clients.

Experiment 5: Social Media Advertising Campaign
Description: Launch a targeted social media advertising campaign to reach a wider audience and generate leads. Identify the platforms where the target audience is most active, such as Instagram or Pinterest, and create visually appealing ads that showcase the artist’s work. Utilize demographic and interest-based targeting options to reach the most relevant audience.
Expected Outcome: Increased brand awareness, higher engagement on social media platforms, and a boost in client acquisition.

Experiment 6: Client Feedback Surveys
Description: Implement a system to collect feedback from clients after completing projects. Create a short survey to gather insights on client satisfaction, areas for improvement, and potential referrals. Offer incentives, such as discounts on future projects, to encourage clients to participate.
Expected Outcome: Improved understanding of client needs, enhanced customer satisfaction, and potential referrals from satisfied clients.

Experiment 7: Strategic Partnerships with Local Businesses
Description: Identify local businesses that align with the freelance artist’s target audience and explore opportunities for strategic partnerships. For example, collaborate with a local printing company to offer discounted printing services to clients or partner with a gallery to showcase artwork. Leverage each other’s networks and resources to mutually benefit both businesses.
Expected Outcome: Increased brand exposure, access to new client bases, and potential cross-promotion opportunities with local businesses.

Experiment 8: Attend Industry Conferences and Workshops
Description: Invest time and resources in attending industry conferences, workshops, and trade shows relevant to the design and creative field. Participate in panel discussions, workshops, or speaking engagements to establish expertise and network with industry professionals. Stay updated on the latest trends, techniques, and technologies in the field.
Expected Outcome: Expanded professional network, increased industry knowledge, and potential collaborations or partnerships with industry leaders.

Experiment 9: Referral Program
Description: Implement a referral program to incentivize existing clients to refer new clients. Offer rewards, such as discounts on future projects or exclusive access to new services, to clients who successfully refer others. Promote the referral program through email marketing, social media, and website banners.
Expected Outcome: Increased client referrals, higher client retention rates, and a cost-effective way to acquire new clients.

Experiment 10: Continuous Learning and Skill Development
Description: Dedicate time and resources to continuous learning and skill development. Enroll in online courses, attend workshops, or join professional organizations to stay updated on the latest design trends, software, and techniques. Regularly practice and experiment with new skills to expand the range of services offered.
Expected Outcome: Enhanced skillset, increased competitiveness, and the ability to offer cutting-edge design solutions to clients

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.