Freelance Blogger Workflow Map

In this article, we’ve created a starter Freelance Blogger Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Blogger role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Blogger

The path towards better systems and processes in your Freelance Blogger role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Blogger Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Blogger

1. Initial client consultation: This stage involves discussing the client’s requirements, goals, and expectations for the blog content. It includes understanding the target audience, tone, and style preferences.

2. Topic research and ideation: In this stage, the blogger conducts thorough research on the given topic or industry to gather relevant information and generate creative ideas for the blog post.

3. Content creation: The blogger writes the blog post, ensuring it is engaging, informative, and aligns with the client’s requirements. This stage includes structuring the content, incorporating keywords, and optimizing it for search engines.

4. Editing and proofreading: After completing the initial draft, the blogger reviews and edits the content for clarity, grammar, spelling, and overall quality. This stage ensures the blog post is error-free and polished.

5. Client review and feedback: The blogger shares the draft with the client for review and feedback. This stage involves incorporating any revisions or suggestions provided by the client to meet their expectations.

6. Formatting and optimization: Once the final content is approved, the blogger formats it for readability, adds headings, subheadings, bullet points, and relevant images. They also optimize the blog post for SEO, including meta tags, keywords, and internal/external linking.

7. Publishing and scheduling: The blogger uploads the finalized blog post to the client’s website or blogging platform. They ensure the post is scheduled for publication at the desired date and time, considering the client’s content calendar and marketing strategy.

8. Promotion and distribution: After publishing, the blogger promotes the blog post through various channels, such as social media, email newsletters, and relevant online communities. This stage aims to increase visibility, reach, and engagement with the target audience.

9. Performance tracking and analysis: The blogger monitors the performance of the published blog post, analyzing metrics like page views, engagement, and conversions. This stage helps identify areas of improvement and informs future content strategies.

10. Continuous improvement and strategy refinement: Based on the performance analysis, the blogger works on continuous improvement by refining their content creation process, exploring new topics, and implementing effective strategies to enhance the overall quality and impact of their blog posts

Business Growth & Improvement Experiments

Experiment 1: Guest Posting Collaboration
Description: Collaborate with other freelance bloggers or industry experts to exchange guest posts on each other’s blogs. This experiment aims to increase exposure to a wider audience and attract new readers to your blog.
Expected Outcome: Increased traffic to your blog, expanded reach to new readers, and potential collaborations with other bloggers or industry experts.

Experiment 2: Content Upgrade Testing
Description: Create and test different types of content upgrades, such as downloadable resources, checklists, or exclusive content, to offer to your readers in exchange for their email addresses. This experiment aims to grow your email list and nurture a loyal audience.
Expected Outcome: Increased email subscribers, improved engagement with your audience, and potential leads for future business opportunities.

Experiment 3: SEO Optimization
Description: Conduct a thorough analysis of your blog’s SEO performance and implement optimization strategies, including keyword research, on-page optimization, and backlink building. This experiment aims to improve your blog’s visibility in search engine results and attract organic traffic.
Expected Outcome: Higher search engine rankings, increased organic traffic, and improved visibility within your target audience.

Experiment 4: Social Media Advertising
Description: Run targeted social media advertising campaigns to promote your blog posts or services to a specific audience. This experiment aims to increase brand awareness, drive traffic to your blog, and potentially attract new clients.
Expected Outcome: Increased website traffic, improved brand recognition, and potential client inquiries or conversions.

Experiment 5: Email Marketing Automation
Description: Implement an email marketing automation system to streamline your communication with subscribers and nurture leads. This experiment aims to save time, improve engagement, and increase conversions through personalized and timely email campaigns.
Expected Outcome: Improved email open and click-through rates, increased conversions, and enhanced customer retention.

Experiment 6: Collaboration with Influencers
Description: Collaborate with influencers or industry experts to create sponsored content or joint projects that align with your blog’s niche. This experiment aims to leverage their audience and credibility to expand your reach and attract new readers or clients.
Expected Outcome: Increased exposure to a wider audience, improved credibility, potential collaborations with influencers, and potential client inquiries.

Experiment 7: A/B Testing Headlines and Call-to-Actions
Description: Test different headlines and call-to-action phrases on your blog posts to determine which ones resonate best with your audience and drive higher engagement. This experiment aims to optimize your content for better click-through rates and conversions.
Expected Outcome: Improved click-through rates, increased engagement, and higher conversion rates on your blog posts.

Experiment 8: Networking and Collaboration Events
Description: Attend industry conferences, webinars, or networking events to connect with other professionals in your field and explore potential collaboration opportunities. This experiment aims to expand your professional network, gain insights from industry experts, and potentially attract new clients or partnerships.
Expected Outcome: Increased professional connections, potential collaborations or partnerships, and potential client inquiries

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.