Freelance Blogger Workflow Map

In this article, we’ve created a starter Freelance Blogger Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Blogger role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Blogger

The path towards better systems and processes in your Freelance Blogger role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Blogger Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Blogger

1. Research and ideation: The freelance blogger starts by conducting thorough research on the client’s target audience, industry trends, and competitors. They brainstorm ideas for blog topics that align with the client’s sales and marketing goals.

2. Content planning: Once the blogger has a list of potential topics, they collaborate with the client to select the most relevant and engaging ones. They create a content calendar outlining the publishing schedule and key deliverables.

3. Content creation: The blogger then proceeds to write high-quality, SEO-optimized blog posts that resonate with the target audience. They ensure the content is informative, engaging, and aligns with the client’s brand voice and messaging.

4. Editing and proofreading: After completing the initial draft, the blogger reviews and edits the content for clarity, grammar, and coherence. They ensure the blog post is error-free and meets the client’s standards.

5. Visual enhancements: Depending on the client’s requirements, the blogger may incorporate relevant images, infographics, or videos to enhance the visual appeal and engagement of the blog post.

6. SEO optimization: The blogger optimizes the blog post for search engines by conducting keyword research and strategically incorporating relevant keywords throughout the content. They also optimize meta tags, headings, and URLs to improve search engine visibility.

7. Publishing and promotion: Once the blog post is finalized, the blogger publishes it on the client’s website or blogging platform. They may also promote the content through social media channels, email newsletters, or other marketing channels to maximize its reach and engagement.

8. Analytics and performance tracking: The blogger monitors the performance of each blog post using analytics tools. They analyze key metrics such as page views, engagement, and conversions to assess the effectiveness of the content and identify areas for improvement.

9. Continuous improvement: Based on the insights gathered from analytics, the blogger identifies opportunities to enhance future blog posts. They may refine their research process, experiment with different content formats, or adjust their SEO strategies to optimize results.

10. Client feedback and collaboration: Throughout the service/product delivery process, the blogger maintains open communication with the client. They seek feedback, address any concerns or revisions, and collaborate on future content ideas to ensure the blog posts align with the client’s evolving sales and marketing objectives

Business Growth & Improvement Experiments

Experiment 1: Guest Posting Collaboration
Description: Collaborate with other freelance bloggers or industry experts to create guest posts for each other’s blogs. This experiment aims to expand your reach and tap into new audiences by leveraging the existing readership of other bloggers. By sharing valuable content with a different audience, you can increase your visibility and attract new clients or readers.
Expected Outcome: Increased website traffic, higher engagement, and potential new clients or readership.

Experiment 2: Content Repurposing
Description: Repurpose your existing blog content into different formats such as videos, infographics, or podcasts. This experiment aims to maximize the value of your content by reaching a wider audience through various channels. By repackaging your blog posts into different formats, you can attract different types of readers and engage them in new ways.
Expected Outcome: Increased visibility, improved brand recognition, and potential new clients or readership.

Experiment 3: Social Media Advertising
Description: Invest in targeted social media advertising campaigns to promote your blog and services. This experiment aims to reach a larger audience by leveraging the targeting capabilities of social media platforms. By running ads that are specifically tailored to your target audience, you can increase brand awareness, attract new clients, and drive traffic to your blog.
Expected Outcome: Increased website traffic, higher engagement, and potential new clients or readership.

Experiment 4: Email Marketing Campaigns
Description: Develop and implement an email marketing strategy to nurture relationships with your existing clients and readers. This experiment aims to increase customer loyalty and engagement by regularly providing valuable content directly to their inbox. By sending personalized and relevant emails, you can strengthen your relationship with your audience, drive repeat business, and encourage referrals.
Expected Outcome: Increased customer loyalty, higher engagement, and potential new clients or readership.

Experiment 5: SEO Optimization
Description: Conduct a thorough SEO audit of your blog and optimize it for search engines. This experiment aims to improve your blog’s visibility in search engine results and attract organic traffic. By optimizing your blog’s structure, keywords, and meta tags, you can increase your chances of ranking higher in search results, driving more organic traffic, and attracting potential clients or readers.
Expected Outcome: Increased organic traffic, improved search engine rankings, and potential new clients or readership

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.