Freelance Blogger Workflow Map

In this article, we’ve created a starter Freelance Blogger Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Blogger role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Blogger

The path towards better systems and processes in your Freelance Blogger role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Blogger Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Blogger

1. Research and Planning: This stage involves conducting thorough research on the finance and accounting industry, identifying relevant topics, and planning the content strategy for the blog.
2. Content Creation: In this stage, the freelance blogger creates high-quality and engaging blog posts related to finance and accounting, ensuring they are informative and valuable to the target audience.
3. Editing and Proofreading: After writing the blog posts, the blogger reviews and edits the content to ensure accuracy, clarity, and proper grammar. They also proofread the posts to eliminate any spelling or typographical errors.
4. Formatting and Optimization: This stage involves formatting the blog posts to make them visually appealing and easy to read. Additionally, the blogger optimizes the content for search engines by incorporating relevant keywords and meta tags.
5. Publishing: Once the blog posts are finalized, the blogger publishes them on the designated platform, such as a website or blog hosting service, ensuring they are properly categorized and tagged for easy navigation.
6. Promotion and Outreach: After publishing, the blogger promotes the blog posts through various channels, such as social media, email newsletters, and collaborations with other finance and accounting professionals or influencers.
7. Engaging with Readers: This stage involves actively engaging with readers by responding to comments, answering questions, and fostering discussions related to the blog posts. The blogger may also seek feedback and suggestions from the audience.
8. Analytics and Performance Tracking: The blogger regularly monitors and analyzes the performance of the blog posts using analytics tools. They track metrics such as page views, engagement, and conversion rates to assess the effectiveness of their content strategy.
9. Continuous Learning and Research: To stay updated with the latest trends and developments in the finance and accounting industry, the blogger invests time in continuous learning and research. They attend webinars, read industry publications, and participate in relevant forums or communities.
10. Evaluation and Improvement: This final stage involves evaluating the overall performance of the blog and identifying areas for improvement. The blogger may gather feedback from clients, customers, or readers to refine their content strategy and enhance the value they provide

Business Growth & Improvement Experiments

Experiment 1: Guest Posting Collaboration
Description: Collaborate with other finance and accounting bloggers to exchange guest posts on each other’s websites. This experiment aims to increase exposure to a wider audience and attract new readers to the blog. By sharing valuable content with a different blogger’s audience, it is expected to drive more traffic to the website and potentially gain new subscribers or clients.
Expected Outcome: Increased website traffic, expanded reach, and potential growth in subscribers or clients.

Experiment 2: Content Upgrade Testing
Description: Create and test different content upgrades, such as downloadable guides, checklists, or templates, to offer as incentives for readers to subscribe to the blog’s mailing list. This experiment aims to improve the conversion rate of website visitors into subscribers by providing valuable resources that align with their interests. By analyzing the performance of different content upgrades, it is expected to optimize lead generation efforts and increase the number of subscribers.
Expected Outcome: Higher conversion rate of website visitors into subscribers, improved lead generation, and increased mailing list growth.

Experiment 3: Social Media Advertising Campaign
Description: Launch a targeted social media advertising campaign to promote the blog’s content and services to a specific audience within the finance and accounting industry. This experiment aims to increase brand visibility, attract potential clients, and drive traffic to the website. By analyzing the campaign’s performance metrics, such as click-through rates and conversions, it is expected to optimize the advertising strategy and generate a positive return on investment.
Expected Outcome: Increased brand visibility, higher website traffic, potential client acquisition, and improved return on investment from social media advertising.

Experiment 4: SEO Optimization
Description: Conduct a comprehensive search engine optimization (SEO) audit of the blog’s website to identify areas for improvement. This experiment aims to enhance the website’s visibility in search engine results and attract organic traffic. By implementing SEO best practices, such as optimizing meta tags, improving site speed, and enhancing keyword targeting, it is expected to increase organic search rankings and drive more targeted traffic to the blog.
Expected Outcome: Improved organic search rankings, increased organic traffic, and enhanced visibility in search engine results.

Experiment 5: Email Marketing Automation
Description: Implement an email marketing automation system to streamline communication with subscribers and nurture leads. This experiment aims to improve engagement and conversion rates by delivering personalized and timely content to subscribers. By setting up automated email sequences, segmenting the audience, and analyzing email performance metrics, it is expected to increase open rates, click-through rates, and ultimately drive more conversions.
Expected Outcome: Higher email engagement rates, increased conversion rates, and improved lead nurturing

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.