Freelance Brand Architect Workflow Map

In this article, we’ve created a starter Freelance Brand Architect Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Brand Architect role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Brand Architect

The path towards better systems and processes in your Freelance Brand Architect role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Brand Architect Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Brand Architect

1. Initial consultation: Meet with the client to understand their brand vision, goals, and requirements.
2. Research and analysis: Conduct market research, competitor analysis, and target audience research to gather insights and develop a strategic brand plan.
3. Brand strategy development: Create a comprehensive brand strategy that includes brand positioning, messaging, values, and personality.
4. Visual identity design: Develop a unique and visually appealing brand identity, including logo design, color palette, typography, and brand guidelines.
5. Collateral design: Create various marketing materials such as business cards, brochures, and stationery that align with the brand identity.
6. Website design and development: Design and develop a user-friendly and visually appealing website that reflects the brand’s identity and effectively communicates its message.
7. Social media branding: Create consistent branding across social media platforms, including profile images, cover photos, and branded templates for posts.
8. Brand implementation: Assist the client in implementing the brand strategy across various touchpoints, ensuring consistency and alignment with the brand guidelines.
9. Brand monitoring and evaluation: Continuously monitor the brand’s performance, gather feedback, and evaluate its effectiveness in achieving the client’s goals.
10. Ongoing brand support: Provide ongoing support and guidance to the client, offering recommendations for brand enhancement and adaptation as needed

Business Growth & Improvement Experiments

Experiment 1: Client Feedback Survey
Description: Create a comprehensive survey to gather feedback from clients about their experience working with you as a freelance brand architect. Ask questions about their satisfaction level, communication effectiveness, and overall impression of your services.
Expected Outcome: By collecting feedback, you can identify areas of improvement and make necessary adjustments to enhance client satisfaction. This will help you build stronger relationships with clients and potentially attract new ones through positive word-of-mouth.

Experiment 2: Streamlined Onboarding Process
Description: Analyze your current onboarding process for new clients and identify any bottlenecks or areas of inefficiency. Streamline the process by creating a step-by-step guide or checklist that clearly outlines the necessary steps and expectations for both parties involved.
Expected Outcome: A streamlined onboarding process will save time for both you and your clients, ensuring a smoother transition into working together. This will improve client satisfaction and increase your capacity to take on more projects.

Experiment 3: Collaboration with Other Freelancers
Description: Reach out to other freelancers in complementary fields, such as graphic designers or copywriters, and propose collaboration on projects. This could involve partnering on client projects or referring clients to each other.
Expected Outcome: Collaborating with other freelancers can expand your service offerings and provide clients with a more comprehensive solution. This partnership can lead to increased referrals, a broader client base, and potential cross-promotion opportunities.

Experiment 4: Social Media Advertising Campaign
Description: Develop a targeted social media advertising campaign to promote your freelance brand architecture services. Utilize platforms like Facebook, Instagram, or LinkedIn to reach your target audience and showcase your expertise.
Expected Outcome: A well-executed social media advertising campaign can increase brand visibility, attract potential clients, and generate leads. This experiment can help you expand your client base and establish yourself as a reputable freelance brand architect.

Experiment 5: Client Testimonials and Case Studies
Description: Reach out to satisfied clients and request testimonials or case studies highlighting the positive outcomes they achieved through your brand architecture services. Showcase these testimonials on your website, social media platforms, and marketing materials.
Expected Outcome: Client testimonials and case studies serve as powerful social proof, building trust and credibility with potential clients. By showcasing successful projects and positive feedback, you can attract new clients and differentiate yourself from competitors.

Experiment 6: Continuous Professional Development
Description: Invest time and resources in continuous professional development by attending industry conferences, workshops, or online courses. Stay updated with the latest trends, techniques, and tools in brand architecture and design.
Expected Outcome: Continuous professional development will enhance your skills and knowledge, allowing you to offer cutting-edge solutions to clients. This experiment can help you stay ahead of the competition and position yourself as an expert in your field.

Experiment 7: Referral Program
Description: Implement a referral program where you offer incentives to clients who refer new business to you. This could be in the form of discounts on future services or exclusive access to additional resources.
Expected Outcome: A referral program can incentivize clients to recommend your services to their network, leading to a steady stream of new clients. This experiment can help you expand your client base and increase revenue

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.