Freelance Brand Marketer Workflow Map

In this article, we’ve created a starter Freelance Brand Marketer Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Brand Marketer role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Brand Marketer

The path towards better systems and processes in your Freelance Brand Marketer role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Brand Marketer Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Brand Marketer

1. Initial consultation: Meet with the client to understand their brand goals, target audience, and marketing objectives.
2. Research and analysis: Conduct market research, competitor analysis, and audience profiling to develop a comprehensive brand strategy.
3. Brand positioning: Define the unique selling proposition (USP) and brand positioning that aligns with the target audience’s needs and desires.
4. Brand identity development: Create a visually appealing and cohesive brand identity, including logo design, color palette, typography, and brand guidelines.
5. Content creation: Develop engaging and persuasive content that communicates the brand’s message effectively across various marketing channels.
6. Marketing campaign planning: Devise strategic marketing campaigns that align with the brand’s objectives and target audience, utilizing both online and offline channels.
7. Implementation and execution: Execute the marketing campaigns, including social media management, email marketing, advertising, and public relations.
8. Performance tracking and analysis: Monitor the effectiveness of marketing efforts, track key performance indicators (KPIs), and analyze data to optimize future campaigns.
9. Client collaboration and feedback: Regularly communicate with the client, gather feedback, and make necessary adjustments to ensure client satisfaction and alignment with their goals.
10. Continuous improvement: Identify areas for improvement, stay updated with industry trends, and implement innovative strategies to enhance the brand’s performance and achieve long-term success

Business Growth & Improvement Experiments

Experiment 1: Social Media Advertising Campaign
Description: Launch a targeted social media advertising campaign to increase brand visibility and reach a wider audience. Utilize platforms such as Facebook, Instagram, and LinkedIn to promote the freelance brand marketer’s services and showcase successful case studies. Implement A/B testing to optimize ad copy, visuals, and targeting parameters.
Expected Outcome: Increased brand awareness, higher engagement rates, and a boost in lead generation, resulting in a higher number of potential clients and business opportunities.

Experiment 2: Referral Program Implementation
Description: Develop and implement a referral program to incentivize existing clients to refer the freelance brand marketer to their network. Offer rewards such as discounts on future services, exclusive content, or even cash incentives for successful referrals. Create a seamless process for clients to refer others and track the progress of referrals.
Expected Outcome: A steady influx of new clients through word-of-mouth marketing, increased client loyalty, and a stronger network of potential leads, leading to business growth and expansion.

Experiment 3: Streamlining Client Onboarding Process
Description: Analyze the current client onboarding process and identify areas for improvement. Streamline the process by creating standardized templates, automating repetitive tasks, and implementing a client relationship management (CRM) system to track client interactions and progress. Provide clear instructions and resources to clients to ensure a smooth onboarding experience.
Expected Outcome: Reduced onboarding time, improved client satisfaction, increased efficiency, and the ability to take on more clients without sacrificing quality.

Experiment 4: Content Marketing Strategy
Description: Develop a comprehensive content marketing strategy to establish the freelance brand marketer as an industry thought leader and attract potential clients. Create a content calendar with a mix of blog posts, videos, infographics, and social media content that addresses common pain points and provides valuable insights. Promote the content through various channels and engage with the audience to foster relationships.
Expected Outcome: Increased website traffic, higher engagement rates, improved brand reputation, and a larger pool of potential clients who view the freelance brand marketer as a trusted authority in the field.

Experiment 5: Collaboration with Complementary Service Providers
Description: Identify complementary service providers in the sales and marketing industry, such as graphic designers, web developers, or copywriters, and explore collaboration opportunities. Establish partnerships to offer bundled services or cross-promote each other’s businesses. Leverage each other’s networks and expertise to provide comprehensive solutions to clients.
Expected Outcome: Expanded service offerings, increased client satisfaction, access to a wider client base, and potential referrals from collaborative partners, leading to business growth and diversification

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.