Freelance Brand Messaging Specialist Workflow Map

In this article, we’ve created a starter Freelance Brand Messaging Specialist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Brand Messaging Specialist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Brand Messaging Specialist

The path towards better systems and processes in your Freelance Brand Messaging Specialist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Brand Messaging Specialist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Brand Messaging Specialist

1. Initial consultation: Meet with the client to understand their brand messaging needs and goals.
2. Research and analysis: Conduct market research and competitor analysis to identify the client’s target audience and unique selling points.
3. Brand strategy development: Develop a comprehensive brand messaging strategy that aligns with the client’s goals and resonates with their target audience.
4. Message creation: Craft compelling and persuasive brand messages that effectively communicate the client’s value proposition and key messages.
5. Content creation: Develop various content assets such as website copy, social media posts, email campaigns, and marketing collateral that reflect the brand messaging strategy.
6. Brand voice and tone guidelines: Establish guidelines for the client’s brand voice and tone to ensure consistency across all communication channels.
7. Implementation and integration: Assist the client in implementing the brand messaging strategy across their various touchpoints, including website, social media, and advertising campaigns.
8. Performance tracking: Monitor and analyze the effectiveness of the brand messaging strategy, making adjustments as needed to optimize results.
9. Client feedback and revisions: Gather feedback from the client and make necessary revisions to the brand messaging to ensure it aligns with their vision and objectives.
10. Ongoing support and maintenance: Provide ongoing support to the client, offering guidance and assistance in maintaining and evolving their brand messaging strategy as their business grows and evolves

Business Growth & Improvement Experiments

Experiment 1: Client Feedback Survey
Description: Create a comprehensive survey to gather feedback from clients regarding their experience working with you as a freelance brand messaging specialist. Ask questions about their satisfaction level, communication effectiveness, and overall impression of your services.
Expected Outcome: By collecting feedback, you can identify areas of improvement and make necessary adjustments to enhance client satisfaction. This will help you refine your services and attract more clients through positive word-of-mouth referrals.

Experiment 2: Streamlined Onboarding Process
Description: Develop a streamlined onboarding process for new clients that includes clear communication channels, standardized documentation, and a step-by-step guide to working with you.
Expected Outcome: A well-defined onboarding process will help you save time and reduce confusion for both you and your clients. This will result in a smoother workflow, improved client satisfaction, and increased efficiency in delivering your brand messaging services.

Experiment 3: Collaboration with Graphic Designers
Description: Collaborate with graphic designers to offer a comprehensive package that includes both brand messaging and design services. This partnership can be established through networking events, online platforms, or referrals.
Expected Outcome: By expanding your service offerings to include design, you can attract clients who are looking for a one-stop solution for their branding needs. This collaboration will not only increase your revenue but also provide added value to your clients, resulting in a competitive advantage in the design and creative industry.

Experiment 4: Content Marketing Strategy
Description: Develop a content marketing strategy to showcase your expertise as a brand messaging specialist. This can include creating blog posts, videos, or social media content that educates and engages your target audience.
Expected Outcome: By consistently sharing valuable content, you can position yourself as a thought leader in the industry. This will increase your visibility, attract potential clients, and establish trust, ultimately leading to more business opportunities.

Experiment 5: Referral Program
Description: Implement a referral program where you offer incentives to existing clients who refer new clients to you. This can be in the form of discounts, exclusive content, or even monetary rewards.
Expected Outcome: A referral program can help you tap into your existing network and leverage the power of word-of-mouth marketing. By incentivizing referrals, you can encourage your satisfied clients to actively promote your services, resulting in a steady stream of new clients and business growth

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.