Freelance Brand Strategist Workflow Map

In this article, we’ve created a starter Freelance Brand Strategist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Brand Strategist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Brand Strategist

The path towards better systems and processes in your Freelance Brand Strategist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Brand Strategist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Brand Strategist

1. Initial consultation: Meet with the client to understand their brand goals, target audience, and overall business objectives.
2. Research and analysis: Conduct market research, competitor analysis, and customer insights to identify opportunities and challenges.
3. Brand positioning: Develop a unique brand positioning strategy that differentiates the client’s brand from competitors and resonates with the target audience.
4. Brand identity development: Create a compelling brand identity, including logo design, color palette, typography, and visual elements that reflect the brand’s personality and values.
5. Messaging and communication strategy: Craft a clear and consistent brand message that effectively communicates the brand’s value proposition to the target audience across various channels.
6. Content creation: Develop engaging and relevant content, such as website copy, social media posts, blog articles, and marketing collateral, that aligns with the brand’s messaging and resonates with the target audience.
7. Brand implementation: Assist the client in implementing the brand strategy across different touchpoints, including website design, packaging, advertising campaigns, and promotional materials.
8. Brand monitoring and evaluation: Continuously monitor the brand’s performance, gather feedback from customers, and evaluate the effectiveness of the brand strategy to identify areas for improvement.
9. Ongoing brand management: Provide ongoing support and guidance to ensure the brand remains consistent and relevant, including brand guidelines, training materials, and regular check-ins with the client.
10. Continuous improvement: Collaborate with the client to identify opportunities for continuous improvement, such as refining the brand strategy, optimizing marketing efforts, and adapting to market trends and customer feedback

Business Growth & Improvement Experiments

Experiment 1: Client Referral Program
Description: Implement a client referral program where existing clients are incentivized to refer new clients to the freelance brand strategist. This can be done by offering discounts on future services or other rewards for successful referrals.
Expected Outcome: Increased number of new clients through word-of-mouth referrals, leading to a higher volume of business and potential long-term partnerships.

Experiment 2: Social Media Advertising Campaign
Description: Launch a targeted social media advertising campaign to promote the freelance brand strategist’s services. This can involve creating engaging content, utilizing paid ads, and leveraging audience targeting options to reach potential clients in the sales and marketing industry.
Expected Outcome: Increased brand visibility, higher website traffic, and a potential increase in inquiries and conversions from the targeted audience.

Experiment 3: Collaboration with Complementary Freelancers
Description: Seek collaboration opportunities with freelancers in related fields, such as graphic designers, copywriters, or web developers. By forming partnerships, the freelance brand strategist can offer comprehensive services to clients, enhancing their value proposition.
Expected Outcome: Expanded service offerings, improved client satisfaction, and potential cross-referrals from collaborating freelancers, leading to a more streamlined and efficient business.

Experiment 4: Content Marketing Strategy
Description: Develop and implement a content marketing strategy that includes creating valuable and informative content related to brand strategy, sales, and marketing. This can involve writing blog posts, creating videos, or hosting webinars to establish the freelance brand strategist as an industry thought leader.
Expected Outcome: Increased brand authority, improved online visibility, and potential lead generation as potential clients engage with the valuable content and recognize the expertise of the freelance brand strategist.

Experiment 5: Streamlining Client Onboarding Process
Description: Review and optimize the client onboarding process to ensure a smooth and efficient experience for new clients. This can involve creating standardized templates, automating certain tasks, and implementing a clear communication system to streamline the process.
Expected Outcome: Improved client satisfaction, reduced administrative workload, and increased efficiency in handling new client projects, leading to more time available for revenue-generating activities.

Experiment 6: Networking and Industry Events
Description: Actively participate in industry events, conferences, and networking opportunities to expand professional connections and build relationships with potential clients. This can involve attending relevant seminars, joining professional organizations, or hosting virtual meetups.
Expected Outcome: Increased brand exposure, potential client referrals, and opportunities for collaboration or partnerships with other professionals in the sales and marketing industry.

Experiment 7: Client Feedback Surveys
Description: Implement a system for collecting feedback from clients after completing projects. This can be done through surveys or one-on-one interviews to gather insights on client satisfaction, areas for improvement, and potential testimonials or case studies.
Expected Outcome: Improved understanding of client needs and preferences, identification of areas for improvement, and the ability to showcase positive client experiences to attract new clients.

Experiment 8: Continuous Professional Development
Description: Invest in ongoing professional development by attending relevant workshops, courses, or obtaining certifications in areas related to brand strategy, sales, and marketing. This ensures the freelance brand strategist stays updated with industry trends and best practices.
Expected Outcome: Enhanced expertise and knowledge, increased credibility, and the ability to offer cutting-edge strategies and solutions to clients, setting the freelance brand strategist apart from competitors

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.