Freelance Brand Strategist Workflow Map

In this article, we’ve created a starter Freelance Brand Strategist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Brand Strategist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Brand Strategist

The path towards better systems and processes in your Freelance Brand Strategist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Brand Strategist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Brand Strategist

1. Initial consultation: Meet with the client to understand their brand goals, target audience, and unique selling proposition.
2. Research and analysis: Conduct market research, competitor analysis, and audience profiling to gather insights and identify opportunities.
3. Brand positioning: Develop a clear brand positioning statement that differentiates the client from competitors and resonates with the target audience.
4. Brand identity creation: Design a visually appealing and cohesive brand identity, including logo, color palette, typography, and brand guidelines.
5. Content strategy: Create a comprehensive content strategy that aligns with the brand’s values, tone of voice, and target audience preferences.
6. Content creation: Develop engaging and high-quality content, such as website copy, blog articles, social media posts, and marketing collateral.
7. Brand implementation: Assist the client in implementing the brand across various touchpoints, including website, social media profiles, packaging, and promotional materials.
8. Brand monitoring: Continuously monitor the brand’s performance and reputation, tracking metrics and feedback to identify areas for improvement.
9. Brand refinement: Collaborate with the client to refine and optimize the brand strategy based on market feedback, customer insights, and business goals.
10. Ongoing support: Provide ongoing support and guidance to the client, offering strategic advice and assistance with brand-related initiatives as needed

Business Growth & Improvement Experiments

Experiment 1: Targeted Social Media Advertising
Description: Run targeted social media advertising campaigns to reach a specific audience segment that aligns with the freelance brand strategist’s ideal client profile. This experiment involves creating compelling ad content, selecting relevant platforms, and setting specific targeting parameters based on demographics, interests, and behaviors.
Expected Outcome: Increased brand visibility, higher engagement with the target audience, and a potential increase in leads and conversions.

Experiment 2: Collaboration with Influencers
Description: Collaborate with influencers in the writing and translation industry to promote the freelance brand strategist’s services. This experiment involves identifying relevant influencers, reaching out to them for potential partnerships, and creating mutually beneficial content or promotional campaigns.
Expected Outcome: Expanded reach to a wider audience, increased credibility and trust through association with influencers, and potential new client acquisitions.

Experiment 3: Streamlined Client Onboarding Process
Description: Optimize the client onboarding process by implementing a streamlined and efficient system. This experiment involves creating standardized templates for contracts, proposals, and project briefs, automating certain tasks, and improving communication channels with clients.
Expected Outcome: Reduced administrative time and effort, improved client satisfaction, and increased capacity to take on more projects.

Experiment 4: Content Marketing Strategy
Description: Develop and implement a content marketing strategy to establish the freelance brand strategist as an industry thought leader. This experiment involves creating high-quality blog posts, articles, or videos that provide valuable insights and tips related to writing and translation, and promoting this content through various channels.
Expected Outcome: Increased brand authority and visibility, improved organic search rankings, and potential lead generation through content engagement.

Experiment 5: Client Referral Program
Description: Launch a client referral program to incentivize existing clients to refer the freelance brand strategist’s services to their network. This experiment involves creating a referral program with attractive rewards, communicating it to existing clients, and tracking and rewarding successful referrals.
Expected Outcome: Increased word-of-mouth marketing, a higher number of qualified leads, and potential long-term client relationships through referrals.

Experiment 6: Networking Events and Conferences
Description: Attend relevant industry networking events and conferences to build connections and expand professional networks. This experiment involves researching and selecting appropriate events, actively engaging with attendees, and exchanging contact information for potential collaborations or referrals.
Expected Outcome: Increased visibility within the industry, potential partnerships or collaborations, and access to new business opportunities.

Experiment 7: Client Feedback Surveys
Description: Implement client feedback surveys to gather insights and improve the freelance brand strategist’s services. This experiment involves creating and distributing surveys to clients after project completion, analyzing the feedback received, and making necessary adjustments to enhance the client experience.
Expected Outcome: Improved client satisfaction, identification of areas for improvement, and potential testimonials or positive reviews to showcase expertise and quality of service

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.