Freelance Content Marketer Workflow Map

In this article, we’ve created a starter Freelance Content Marketer Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Content Marketer role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Content Marketer

The path towards better systems and processes in your Freelance Content Marketer role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Content Marketer Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Content Marketer

1. Initial consultation: Meet with the client to understand their content marketing needs, goals, and target audience.
2. Content strategy development: Create a comprehensive content strategy that aligns with the client’s objectives and target audience.
3. Content creation: Develop high-quality and engaging content, such as blog posts, articles, social media posts, and videos, based on the agreed-upon strategy.
4. Content optimization: Optimize the created content for search engines, ensuring it is easily discoverable by the target audience.
5. Content distribution: Implement a distribution plan to effectively share the content across various channels, including social media platforms, email newsletters, and industry-specific websites.
6. Performance tracking: Monitor the performance of the content using analytics tools to measure engagement, reach, and conversion rates.
7. Continuous improvement: Analyze the performance data to identify areas for improvement and make necessary adjustments to the content strategy.
8. Client collaboration: Regularly communicate and collaborate with the client to gather feedback, discuss new ideas, and align the content marketing efforts with their evolving needs.
9. Lead generation: Implement lead generation strategies, such as gated content, landing pages, and email marketing campaigns, to capture and nurture potential customers.
10. Reporting and analysis: Provide regular reports to the client, highlighting the key performance metrics, insights, and recommendations for further optimization

Business Growth & Improvement Experiments

Experiment 1: A/B Testing Email Subject Lines
Description: Send out two versions of the same email to a sample of subscribers, with each version having a different subject line. Monitor open rates and click-through rates to determine which subject line is more effective in engaging the audience.
Expected Outcome: Increased open rates and click-through rates, leading to improved email marketing effectiveness and higher conversion rates.

Experiment 2: Implementing a Content Calendar
Description: Create a content calendar to plan and schedule content creation and distribution. This experiment aims to bring more structure and organization to content marketing efforts, ensuring a consistent flow of high-quality content.
Expected Outcome: Improved content planning and organization, leading to increased productivity, better content quality, and enhanced audience engagement.

Experiment 3: Testing Different Content Formats
Description: Experiment with various content formats such as blog posts, videos, infographics, or podcasts to determine which formats resonate best with the target audience. Analyze engagement metrics, such as time spent on page or social media shares, to evaluate the effectiveness of each format.
Expected Outcome: Increased audience engagement, improved content performance, and a better understanding of the preferred content formats for the target audience.

Experiment 4: Collaborating with Influencers
Description: Identify relevant influencers in the industry and explore opportunities for collaboration, such as guest blogging, social media takeovers, or joint webinars. This experiment aims to leverage the influencer’s audience and credibility to expand reach and attract new clients.
Expected Outcome: Increased brand visibility, expanded reach to a new audience, and potential new client acquisition through influencer collaborations.

Experiment 5: Optimizing Landing Pages
Description: Conduct A/B testing on landing pages to identify the most effective design, copy, and call-to-action elements. Monitor conversion rates and bounce rates to determine which variations lead to higher conversions and better user experience.
Expected Outcome: Improved landing page performance, increased conversion rates, and enhanced user experience, resulting in more leads or sales.

Experiment 6: Implementing Marketing Automation
Description: Explore and implement marketing automation tools to streamline repetitive tasks, such as email campaigns, lead nurturing, or social media scheduling. This experiment aims to improve efficiency, save time, and provide a more personalized experience for leads and clients.
Expected Outcome: Increased efficiency, time savings, improved lead nurturing, and enhanced customer experience, leading to higher customer satisfaction and potentially more repeat business.

Experiment 7: Conducting Customer Surveys
Description: Create and distribute customer surveys to gather feedback on the content, services, and overall experience. Analyze the survey results to identify areas for improvement and gain insights into customer preferences and pain points.
Expected Outcome: Improved understanding of customer needs and preferences, identification of areas for improvement, and the ability to tailor content and services to better meet customer expectations.

Experiment 8: Networking and Attending Industry Events
Description: Actively participate in industry events, conferences, or networking groups to expand professional connections and build relationships with potential clients or collaborators. This experiment aims to increase visibility, generate referrals, and explore new business opportunities.
Expected Outcome: Expanded professional network, increased brand awareness, potential new client acquisition, and collaboration opportunities

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.