Freelance Content Strategist Workflow Map

In this article, we’ve created a starter Freelance Content Strategist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Content Strategist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Content Strategist

The path towards better systems and processes in your Freelance Content Strategist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Content Strategist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Content Strategist

1. Initial consultation: Meet with the client to understand their goals, target audience, and content needs.
2. Research and analysis: Conduct market research, competitor analysis, and audience research to develop a content strategy.
3. Content planning: Create a comprehensive content plan that includes topics, formats, and distribution channels.
4. Content creation: Develop high-quality and engaging content, such as blog posts, articles, social media posts, and videos.
5. Content optimization: Optimize the content for search engines, ensuring it is easily discoverable by the target audience.
6. Content promotion: Implement a promotion strategy to increase the reach and visibility of the content through various channels.
7. Performance tracking: Monitor the performance of the content using analytics tools and make data-driven decisions for improvement.
8. Content updates: Regularly update and refresh the existing content to ensure it remains relevant and up-to-date.
9. Client collaboration: Collaborate with the client throughout the process, seeking feedback and making necessary revisions.
10. Reporting and analysis: Provide regular reports to the client, analyzing the impact of the content strategy and suggesting further improvements

Business Growth & Improvement Experiments

Experiment 1: Targeted Email Marketing Campaign
Description: Create a targeted email marketing campaign to reach potential clients in the sales and marketing industry. Develop personalized and compelling content that highlights the benefits of hiring a freelance content strategist. Use analytics to track open rates, click-through rates, and conversions.
Expected Outcome: Increased awareness and interest in freelance content strategy services, leading to a higher number of inquiries and potential clients.

Experiment 2: Collaboration with Influencers
Description: Identify influential individuals in the sales and marketing industry and propose a collaboration. Offer to create valuable content for their platforms, such as guest blog posts or social media takeovers, in exchange for exposure to their audience. Measure the increase in website traffic, social media followers, and inquiries during and after the collaboration.
Expected Outcome: Expanded reach and visibility within the target market, resulting in increased credibility and potential client leads.

Experiment 3: Streamlined Client Onboarding Process
Description: Review and optimize the client onboarding process to ensure a smooth and efficient experience for new clients. Identify potential bottlenecks or areas for improvement, such as automating contract signing or implementing a client portal for document sharing. Measure the reduction in onboarding time and client satisfaction levels.
Expected Outcome: Improved client satisfaction, increased efficiency, and reduced onboarding time, leading to more time available for revenue-generating activities.

Experiment 4: Content Performance Analysis
Description: Conduct a comprehensive analysis of the performance of existing content assets, such as blog posts, case studies, or whitepapers. Identify the most successful pieces in terms of engagement, traffic, and conversions. Repurpose or update underperforming content to align with the successful ones. Measure the increase in traffic, engagement, and conversions after implementing the changes.
Expected Outcome: Enhanced content strategy, improved search engine rankings, increased traffic, and higher conversion rates.

Experiment 5: Networking Events and Conferences
Description: Attend relevant sales and marketing networking events and conferences to connect with potential clients and industry professionals. Prepare an elevator pitch and promotional materials to effectively communicate the value of freelance content strategy services. Track the number of meaningful connections made, inquiries received, and projects secured as a result of attending these events.
Expected Outcome: Increased brand visibility, expanded professional network, and a higher number of potential client leads

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.