Freelance Content Strategist Workflow Map

In this article, we’ve created a starter Freelance Content Strategist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Content Strategist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Content Strategist

The path towards better systems and processes in your Freelance Content Strategist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Content Strategist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Content Strategist

1. Initial consultation: Meet with the client to understand their content needs, goals, and target audience.
2. Content strategy development: Create a comprehensive plan outlining the content objectives, messaging, and channels to be used.
3. Content creation: Write and develop engaging and relevant content pieces, such as blog posts, articles, social media posts, or website copy.
4. Content review and revisions: Collaborate with the client to review and refine the content, ensuring it aligns with their brand voice and meets their expectations.
5. Content approval: Obtain client approval for the finalized content before it is published or shared.
6. Content distribution: Implement the agreed-upon content distribution strategy, which may involve publishing on various platforms, sharing on social media, or sending out newsletters.
7. Performance monitoring: Track the performance of the published content, analyzing metrics such as engagement, reach, and conversions.
8. Analytics and reporting: Provide regular reports to the client, summarizing the content’s performance and suggesting improvements or adjustments.
9. Content optimization: Continuously optimize the content based on performance data and client feedback, ensuring it remains effective and relevant.
10. Ongoing support and maintenance: Offer ongoing support to the client, providing updates, making necessary revisions, and suggesting new content ideas to keep their strategy fresh and effective

Business Growth & Improvement Experiments

Experiment 1: Targeted Marketing Campaign
Description: Develop and implement a targeted marketing campaign to reach potential clients in specific industries or niches. This could involve creating tailored content, running social media ads, or reaching out to industry-specific publications for guest blogging opportunities.
Expected Outcome: Increased visibility and engagement from potential clients in the targeted industries, leading to a higher conversion rate and more business opportunities.

Experiment 2: Client Referral Program
Description: Create a client referral program to incentivize current clients to refer new clients to your freelance content strategy services. Offer rewards such as discounts on future projects or exclusive content resources for successful referrals.
Expected Outcome: Increased word-of-mouth marketing and a higher number of qualified leads from client referrals, resulting in a steady stream of new business and a stronger client base.

Experiment 3: Streamlined Content Creation Process
Description: Analyze your current content creation process and identify areas for improvement. Experiment with different tools, templates, or workflows to streamline the process, reduce inefficiencies, and increase productivity.
Expected Outcome: Improved efficiency and productivity, allowing you to take on more projects and deliver high-quality content within shorter timeframes, ultimately leading to increased client satisfaction and potential for business growth.

Experiment 4: Diversify Service Offerings
Description: Expand your service offerings beyond content strategy to include related services such as copywriting, social media management, or SEO optimization. This can attract a wider range of clients and increase the value you provide to existing clients.
Expected Outcome: Increased revenue streams and a broader client base, as clients can now rely on you for a wider range of services, resulting in increased client retention and potential for upselling.

Experiment 5: Collaboration with Other Freelancers
Description: Collaborate with other freelancers in complementary fields, such as graphic designers or web developers, to offer bundled services or joint projects. This can provide a more comprehensive solution to clients and open up new business opportunities.
Expected Outcome: Increased market reach and potential for larger projects, as clients are more likely to choose a one-stop-shop solution that includes multiple services, leading to increased revenue and business growth.

Experiment 6: Continuous Professional Development
Description: Invest time and resources in continuous professional development by attending industry conferences, workshops, or online courses. Stay updated with the latest trends, tools, and techniques in content strategy to offer cutting-edge solutions to clients.
Expected Outcome: Enhanced expertise and credibility, positioning yourself as a thought leader in the industry. This can attract higher-paying clients and increase demand for your services, leading to business growth and higher profitability

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.