Freelance Content Strategist Workflow Map

In this article, we’ve created a starter Freelance Content Strategist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Content Strategist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Content Strategist

The path towards better systems and processes in your Freelance Content Strategist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Content Strategist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Content Strategist

1. Initial consultation: Meet with the client to understand their content needs, goals, and target audience.
2. Research and analysis: Conduct in-depth research on the engineering and architecture industry, competitors, and target audience to gather relevant information.
3. Content strategy development: Develop a comprehensive content strategy that aligns with the client’s goals and target audience, including content themes, formats, and distribution channels.
4. Content creation: Write and create high-quality content pieces such as blog posts, articles, case studies, whitepapers, or social media content.
5. Content review and revisions: Collaborate with the client to review and revise the content to ensure it meets their requirements and aligns with their brand voice.
6. Content optimization: Optimize the content for search engines by incorporating relevant keywords, meta tags, and other SEO techniques.
7. Content promotion: Develop a promotion plan to increase the visibility and reach of the content, including social media promotion, email marketing, or influencer outreach.
8. Performance tracking: Monitor the performance of the content using analytics tools to measure engagement, traffic, and conversions.
9. Continuous improvement: Analyze the performance data and identify areas for improvement, such as content gaps, audience preferences, or conversion optimization.
10. Reporting and recommendations: Provide regular reports to the client on the content’s performance and make recommendations for future content strategies and improvements

Business Growth & Improvement Experiments

Experiment 1: Targeted Marketing Campaign
Description: Develop a targeted marketing campaign specifically tailored to engineering and architecture firms. Utilize industry-specific language and highlight the benefits of hiring a freelance content strategist for their projects. Advertise through online platforms, industry publications, and attend relevant networking events.
Expected Outcome: Increased brand awareness among engineering and architecture firms, leading to a higher number of inquiries and potential clients.

Experiment 2: Client Testimonials and Case Studies
Description: Reach out to previous clients in the engineering and architecture industry and request testimonials and case studies highlighting the positive impact of your content strategy services on their projects. Showcase these testimonials and case studies on your website and social media platforms.
Expected Outcome: Enhanced credibility and trust among potential clients, leading to an increased conversion rate and higher client retention.

Experiment 3: Collaboration with Industry Influencers
Description: Identify influential figures in the engineering and architecture industry, such as renowned architects or engineering consultants, and propose collaboration opportunities. This could involve guest blogging, joint webinars, or co-creating content that showcases your expertise and their industry knowledge.
Expected Outcome: Increased visibility and credibility within the industry, attracting a wider audience and potential clients who value the endorsement of industry influencers.

Experiment 4: Streamlined Content Creation Process
Description: Analyze your current content creation process and identify areas for improvement. Implement tools and strategies to streamline the process, such as content management systems, project management software, or outsourcing certain tasks to specialized professionals.
Expected Outcome: Increased efficiency and productivity, allowing you to take on more projects and deliver high-quality content within shorter timeframes.

Experiment 5: Diversification of Service Offerings
Description: Assess the needs and pain points of engineering and architecture firms and identify additional services that could complement your content strategy expertise. This could include offering website design, social media management, or SEO optimization services.
Expected Outcome: Expanded client base and increased revenue streams by providing a comprehensive range of services that cater to the specific needs of engineering and architecture firms.

Experiment 6: Continuous Professional Development
Description: Invest time and resources in continuous professional development by attending industry conferences, workshops, and online courses. Stay updated with the latest trends, technologies, and best practices in content strategy within the engineering and architecture industry.
Expected Outcome: Enhanced knowledge and skills, allowing you to provide cutting-edge content strategy solutions to clients. This will position you as an industry expert and attract clients seeking innovative approaches to their content needs

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.