Freelance Conversion Rate Optimizer Workflow Map

In this article, we’ve created a starter Freelance Conversion Rate Optimizer Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Conversion Rate Optimizer role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Conversion Rate Optimizer

The path towards better systems and processes in your Freelance Conversion Rate Optimizer role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Conversion Rate Optimizer Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Conversion Rate Optimizer

1. Initial consultation: Meet with the client to understand their goals, target audience, and current conversion rate optimization efforts.
2. Research and analysis: Conduct a thorough analysis of the client’s website, including user behavior, conversion funnels, and competitor analysis.
3. Strategy development: Develop a comprehensive conversion rate optimization strategy tailored to the client’s specific needs and goals.
4. Landing page optimization: Identify key landing pages that require improvement and implement changes to enhance user experience and increase conversion rates.
5. A/B testing: Set up and run A/B tests to compare different variations of landing pages, headlines, call-to-actions, or other elements to determine the most effective approach.
6. Conversion tracking and analytics: Implement tracking tools and analytics to monitor and measure the impact of optimization efforts on conversion rates.
7. User experience optimization: Identify and address any usability issues or barriers that may be hindering the conversion process.
8. Conversion funnel optimization: Analyze and optimize the entire conversion funnel, from initial website visit to final conversion, to maximize conversion rates at each stage.
9. Continuous monitoring and improvement: Regularly review and analyze data to identify areas for further improvement and implement ongoing optimization strategies.
10. Reporting and communication: Provide regular reports to the client, highlighting key findings, progress, and recommendations for further enhancement

Business Growth & Improvement Experiments

Experiment 1: A/B Testing Different Call-to-Action Buttons
Description: Create two versions of a landing page, each with a different call-to-action button design, color, or text. Split the traffic evenly between the two versions and track the conversion rates.
Expected Outcome: By identifying which call-to-action button performs better, this experiment aims to increase the conversion rate by optimizing the design and messaging of the button.

Experiment 2: Implementing Live Chat Support
Description: Integrate a live chat support feature on the website to provide real-time assistance to potential clients. Monitor the impact on conversion rates and customer satisfaction by tracking the number of inquiries, response time, and conversion rates.
Expected Outcome: By offering immediate support and addressing potential clients’ concerns promptly, this experiment aims to increase conversion rates and improve customer satisfaction.

Experiment 3: Testing Different Pricing Models
Description: Offer different pricing models, such as hourly rates, fixed project fees, or retainer packages, to potential clients. Monitor the conversion rates and revenue generated from each pricing model.
Expected Outcome: By identifying the most appealing pricing model to clients, this experiment aims to increase conversion rates and optimize revenue generation.

Experiment 4: Optimizing Landing Page Copy
Description: Create multiple versions of landing page copy, each with different headlines, subheadings, and body text. Split the traffic evenly between the versions and track the conversion rates.
Expected Outcome: By identifying the most persuasive and compelling copy, this experiment aims to increase conversion rates by optimizing the messaging on the landing page.

Experiment 5: Streamlining the Onboarding Process
Description: Analyze the current onboarding process and identify potential bottlenecks or areas for improvement. Implement changes such as simplifying forms, automating certain steps, or providing clearer instructions. Monitor the impact on conversion rates and client satisfaction.
Expected Outcome: By streamlining the onboarding process, this experiment aims to increase conversion rates by reducing friction and improving the overall client experience.

Experiment 6: Offering Limited-Time Promotions
Description: Create time-limited promotions or discounts to incentivize potential clients to take action. Monitor the impact on conversion rates and revenue generated during the promotional period.
Expected Outcome: By creating a sense of urgency and offering attractive incentives, this experiment aims to increase conversion rates and generate additional revenue.

Experiment 7: Implementing Social Proof Elements
Description: Add social proof elements, such as client testimonials, case studies, or trust badges, to the website. Monitor the impact on conversion rates and client trust.
Expected Outcome: By showcasing positive feedback and building trust with potential clients, this experiment aims to increase conversion rates and improve the credibility of the business.

Experiment 8: Conducting User Surveys
Description: Create and distribute user surveys to gather feedback on the website, user experience, and overall satisfaction. Analyze the responses to identify areas for improvement and implement changes accordingly.
Expected Outcome: By understanding clients’ needs and preferences, this experiment aims to optimize the website, improve user experience, and increase conversion rates

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.