Freelance Copywriter Workflow Map

In this article, we’ve created a starter Freelance Copywriter Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Copywriter role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Copywriter

The path towards better systems and processes in your Freelance Copywriter role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Copywriter Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Copywriter

1. Initial consultation: Meet with the client to discuss their project requirements, goals, and expectations.
2. Proposal and agreement: Present a detailed proposal outlining the scope of work, deliverables, timeline, and pricing. Once agreed upon, sign a contract or agreement.
3. Research and planning: Conduct thorough research on the client’s industry, target audience, and competitors. Develop a comprehensive content strategy and outline.
4. Content creation: Write and edit engaging and persuasive copy that aligns with the client’s brand voice and objectives. This may include website content, blog posts, social media captions, email newsletters, etc.
5. Review and revisions: Share the initial drafts with the client for feedback and make necessary revisions based on their input. Ensure the content meets their expectations and requirements.
6. Final approval: Obtain the client’s final approval on the completed copy. This stage may involve multiple rounds of revisions until the client is satisfied.
7. Delivery and implementation: Provide the finalized copy to the client in the desired format. Assist with the implementation of the content on their website, social media platforms, or other marketing channels.
8. Performance monitoring: Track the performance of the delivered content, such as website traffic, engagement metrics, conversion rates, etc. Analyze the data to identify areas for improvement.
9. Continuous improvement: Collaborate with the client to identify opportunities for enhancing the effectiveness of the copy. This may involve A/B testing, refining messaging, or exploring new content strategies.
10. Ongoing support: Offer ongoing support and maintenance services, such as content updates, blog writing, or copy editing, to ensure the client’s content remains fresh and relevant

Business Growth & Improvement Experiments

Experiment 1: Targeted Marketing Campaign
Description: Develop a targeted marketing campaign to reach potential clients in specific industries or niches. This could involve creating tailored content, running ads on relevant platforms, or reaching out to industry influencers. The goal is to increase brand visibility and attract high-quality leads.
Expected Outcome: Increased brand awareness, higher conversion rates, and a steady influx of clients from the targeted industries or niches.

Experiment 2: Streamlined Client Onboarding Process
Description: Review and optimize the client onboarding process to make it more efficient and seamless. This could involve creating standardized templates for contracts and proposals, implementing an online project management system, or automating certain administrative tasks. The aim is to reduce friction and save time during the onboarding phase.
Expected Outcome: Improved client satisfaction, faster project kick-off, and increased capacity to take on more clients.

Experiment 3: Collaboration with Other Freelancers
Description: Explore opportunities for collaboration with other freelancers in complementary fields, such as graphic designers or web developers. This could involve forming partnerships, offering joint services, or referring clients to each other. The objective is to expand service offerings and tap into new client networks.
Expected Outcome: Increased service offerings, access to new clients, and potential for higher-value projects through collaborative efforts.

Experiment 4: Content Marketing Strategy
Description: Develop a content marketing strategy to establish thought leadership and attract organic traffic. This could involve creating a blog, guest posting on industry websites, or producing valuable resources like e-books or whitepapers. The goal is to position oneself as an expert in the field and generate inbound leads.
Expected Outcome: Enhanced brand reputation, increased website traffic, and a steady stream of qualified leads.

Experiment 5: Client Feedback and Testimonials
Description: Implement a system to collect feedback and testimonials from clients after completing projects. This could involve sending surveys, conducting interviews, or requesting testimonials for use on the website or marketing materials. The aim is to gather social proof and improve credibility.
Expected Outcome: Enhanced credibility, increased trust from potential clients, and improved conversion rates.

Experiment 6: Specialized Service Packages
Description: Create specialized service packages tailored to specific industries or target markets. This could involve bundling copywriting services with additional offerings like SEO optimization or social media management. The objective is to provide a comprehensive solution that meets the unique needs of a particular industry or audience.
Expected Outcome: Increased perceived value, higher conversion rates, and the ability to charge premium rates for specialized services.

Experiment 7: Networking and Industry Events
Description: Attend industry events, conferences, or networking meetups to connect with potential clients and industry professionals. This could involve participating in panel discussions, giving presentations, or simply engaging in conversations with attendees. The goal is to build relationships, expand professional networks, and generate referrals.
Expected Outcome: Increased visibility, access to new opportunities, and a broader network of potential clients and collaborators.

Experiment 8: Referral Program
Description: Implement a referral program to incentivize existing clients or industry contacts to refer new clients. This could involve offering discounts, bonuses, or other rewards for successful referrals. The aim is to leverage existing relationships and turn satisfied clients into brand advocates.
Expected Outcome: Increased word-of-mouth referrals, a steady stream of qualified leads, and a cost-effective marketing strategy.

Experiment 9: Continuous Professional Development
Description: Invest in continuous professional development by attending workshops, webinars, or online courses related to copywriting or the writing industry. This could involve learning new techniques, staying updated on industry trends, or acquiring additional skills. The objective is to enhance expertise and stay ahead of the competition.
Expected Outcome: Improved skills and knowledge, increased confidence, and the ability to offer more value to clients.

Experiment 10: Client Retention Strategies
Description: Develop strategies to improve client retention and foster long-term relationships. This could involve regular check-ins, personalized follow-ups, or offering loyalty incentives. The goal is to ensure client satisfaction, encourage repeat business, and reduce client churn.
Expected Outcome: Higher client retention rates, increased recurring revenue, and a more stable and sustainable business

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.