Freelance Creative Brand Strategist Workflow Map

In this article, we’ve created a starter Freelance Creative Brand Strategist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Creative Brand Strategist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Creative Brand Strategist

The path towards better systems and processes in your Freelance Creative Brand Strategist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Creative Brand Strategist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Creative Brand Strategist

1. Initial consultation: Meet with the client to understand their goals, objectives, and brand vision.
2. Research and analysis: Conduct market research, competitor analysis, and target audience research to gather insights and identify opportunities.
3. Strategy development: Develop a comprehensive brand strategy that aligns with the client’s goals and target audience.
4. Brand identity creation: Design a unique and visually appealing brand identity, including logo, color palette, typography, and brand guidelines.
5. Content creation: Develop engaging and relevant content that communicates the brand’s message effectively across various platforms.
6. Website design and development: Create a user-friendly and visually appealing website that reflects the brand’s identity and provides a seamless user experience.
7. Marketing and advertising campaigns: Develop and execute marketing and advertising campaigns to promote the brand and reach the target audience.
8. Social media management: Manage the client’s social media accounts, create engaging content, and interact with the audience to build brand awareness and engagement.
9. Brand monitoring and analysis: Monitor the brand’s online presence, track key performance indicators, and analyze data to measure the effectiveness of the brand strategy and make necessary improvements.
10. Continuous improvement and optimization: Regularly review and refine the brand strategy, content, and marketing efforts to ensure they align with the client’s goals and adapt to changing market trends

Business Growth & Improvement Experiments

Experiment 1: Client Feedback Survey
Description: Create a comprehensive survey to gather feedback from clients about their experience working with you as a freelance creative brand strategist. Ask questions about their satisfaction level, communication effectiveness, and overall impression of your services.
Expected Outcome: By collecting feedback, you can identify areas of improvement and make necessary adjustments to enhance client satisfaction. This will help you build stronger relationships with clients and potentially attract new ones through positive testimonials.

Experiment 2: Streamlined Proposal Process
Description: Analyze your current proposal process and identify any bottlenecks or inefficiencies. Explore ways to streamline the process by creating templates, automating certain steps, or utilizing project management tools.
Expected Outcome: A more efficient proposal process will save you time and effort, allowing you to focus on delivering high-quality work. It will also improve client experience by providing them with a clear and concise proposal, increasing the likelihood of securing new projects.

Experiment 3: Collaboration with Other Freelancers
Description: Reach out to other freelancers in complementary fields, such as graphic designers or copywriters, and propose collaboration on projects. This could involve partnering on client projects or referring clients to each other.
Expected Outcome: Collaborating with other freelancers can expand your service offerings and provide clients with a more comprehensive solution. It can also lead to cross-referrals, helping you tap into new networks and potentially increase your client base.

Experiment 4: Content Marketing Strategy
Description: Develop a content marketing strategy to showcase your expertise and attract potential clients. This could include writing blog posts, creating video tutorials, or hosting webinars related to brand strategy and creative design.
Expected Outcome: By sharing valuable content, you position yourself as an industry expert and build credibility. This can attract potential clients who are seeking your specific expertise, leading to increased inquiries and project opportunities.

Experiment 5: Client Onboarding Process
Description: Review your current client onboarding process and identify areas for improvement. Consider implementing a structured onboarding checklist, providing clients with clear expectations and deliverables, and setting up regular check-ins to ensure alignment throughout the project.
Expected Outcome: A well-defined client onboarding process will help you establish a strong foundation for successful projects. It will enhance client satisfaction, reduce misunderstandings, and increase the likelihood of repeat business or referrals.

Experiment 6: Networking Events and Conferences
Description: Attend industry-specific networking events and conferences to connect with potential clients, industry peers, and thought leaders. Actively engage in conversations, exchange business cards, and follow up with meaningful connections afterward.
Expected Outcome: Networking events and conferences provide opportunities to expand your professional network, gain insights from industry leaders, and potentially secure new projects. Building relationships in person can often lead to more fruitful collaborations and referrals.

Experiment 7: Testimonials and Case Studies
Description: Reach out to satisfied clients and request testimonials or case studies highlighting the positive impact your brand strategy and creative design services have had on their businesses. Showcase these testimonials on your website, social media platforms, and marketing materials.
Expected Outcome: Testimonials and case studies serve as social proof, instilling confidence in potential clients and demonstrating the value you bring to their businesses. This can lead to increased trust, inquiries, and conversions

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.