Freelance Creative Strategist Workflow Map

In this article, we’ve created a starter Freelance Creative Strategist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Creative Strategist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Creative Strategist

The path towards better systems and processes in your Freelance Creative Strategist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Creative Strategist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Creative Strategist

1. Initial consultation: Meet with the client to understand their goals, objectives, and requirements for the project.
2. Research and analysis: Conduct market research, competitor analysis, and gather relevant data to inform the creative strategy.
3. Ideation and concept development: Brainstorm and generate creative ideas and concepts that align with the client’s objectives.
4. Proposal and presentation: Create a comprehensive proposal outlining the creative strategy, including deliverables, timelines, and budget. Present the proposal to the client for approval.
5. Design and development: Execute the approved creative strategy, which may involve designing logos, websites, marketing materials, or other creative assets.
6. Client feedback and revisions: Collaborate with the client to gather feedback on the initial designs and make necessary revisions to ensure client satisfaction.
7. Finalization and production: Once the designs are approved, finalize the creative assets and prepare them for production or implementation.
8. Delivery and implementation: Deliver the final creative assets to the client and assist with their implementation, whether it’s launching a website, printing marketing materials, or integrating designs into existing platforms.
9. Performance evaluation: Monitor the performance and effectiveness of the implemented creative strategy, gathering feedback from the client and analyzing relevant metrics.
10. Continuous improvement: Use the feedback and performance data to identify areas for improvement and refine the creative strategy for future projects

Business Growth & Improvement Experiments

Experiment 1: Client Feedback Survey
Description: Create a comprehensive survey to gather feedback from clients about their experience working with you as a freelance creative strategist. Ask questions about their satisfaction level, communication effectiveness, and overall impression of your services.
Expected Outcome: By collecting feedback, you can identify areas of improvement and make necessary adjustments to enhance client satisfaction. This will help you build stronger relationships with clients and potentially attract new ones through positive word-of-mouth.

Experiment 2: Streamlined Proposal Process
Description: Analyze your current proposal process and identify any bottlenecks or inefficiencies. Explore ways to streamline the process by creating templates, automating certain steps, or implementing project management tools.
Expected Outcome: A more efficient proposal process will save you time and effort, allowing you to focus on delivering high-quality work. It will also improve client experience by providing them with clear and concise proposals in a timely manner, increasing the likelihood of securing new projects.

Experiment 3: Collaboration with Other Freelancers
Description: Reach out to other freelancers in complementary fields, such as graphic designers or copywriters, and propose collaboration on projects. This could involve partnering on client projects or referring clients to each other.
Expected Outcome: Collaborating with other freelancers can expand your service offerings and provide clients with a more comprehensive solution. It can also lead to cross-referrals, helping you tap into new client networks and potentially increasing your revenue.

Experiment 4: Social Media Advertising Campaign
Description: Develop a targeted social media advertising campaign to promote your freelance creative strategist services. Define your target audience, create compelling ad content, and allocate a budget for the campaign. Monitor the campaign’s performance and make adjustments as needed.
Expected Outcome: A well-executed social media advertising campaign can increase your visibility among potential clients, generate leads, and ultimately result in new business opportunities. It can also help establish your brand as a reputable freelance creative strategist in the design and creative industry.

Experiment 5: Continuous Professional Development
Description: Invest time and resources in continuous professional development by attending industry conferences, workshops, or online courses. Stay updated with the latest trends, tools, and techniques in design and creative strategy.
Expected Outcome: By continuously improving your skills and knowledge, you can offer clients innovative and cutting-edge solutions. This will position you as a thought leader in your field, attracting clients who value expertise and staying ahead of the competition

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.