Freelance Creative Web Strategist Workflow Map

In this article, we’ve created a starter Freelance Creative Web Strategist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Creative Web Strategist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Creative Web Strategist

The path towards better systems and processes in your Freelance Creative Web Strategist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Creative Web Strategist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Creative Web Strategist

1. Initial Consultation: Meet with the client to understand their goals, objectives, and requirements for their website or digital project.
2. Research and Analysis: Conduct market research, competitor analysis, and user research to gather insights and identify opportunities for the client’s website or digital strategy.
3. Strategy Development: Develop a comprehensive web strategy that aligns with the client’s goals and target audience, including content strategy, user experience design, and conversion optimization.
4. Design and Wireframing: Create wireframes and design mockups to visualize the website’s layout, user interface, and branding elements.
5. Development and Coding: Translate the approved design into a functional website using HTML, CSS, and other programming languages, ensuring cross-browser compatibility and responsive design.
6. Content Creation and Integration: Collaborate with the client to create and optimize website content, including copywriting, imagery, and multimedia elements.
7. Testing and Quality Assurance: Conduct thorough testing to ensure the website functions properly, is user-friendly, and meets the client’s requirements and expectations.
8. Launch and Deployment: Coordinate the website’s launch, including domain registration, hosting setup, and content migration, ensuring a smooth transition from the development environment to the live website.
9. Training and Support: Provide training to the client on how to manage and update their website, as well as ongoing technical support and maintenance services.
10. Performance Monitoring and Optimization: Continuously monitor website performance, analyze user behavior, and implement improvements to enhance the website’s effectiveness and achieve the client’s business objectives

Business Growth & Improvement Experiments

Experiment 1: A/B Testing Website Layout
Description: Create two different versions of the website layout and randomly direct half of the website visitors to each version. Monitor user behavior, engagement, and conversion rates to determine which layout performs better.
Expected Outcome: By identifying the layout that resonates more with users, this experiment aims to improve user experience, increase engagement, and potentially boost conversion rates.

Experiment 2: Implementing Live Chat Support
Description: Integrate a live chat support feature on the website to provide real-time assistance to visitors. Monitor the impact on customer satisfaction, response time, and conversion rates.
Expected Outcome: This experiment aims to enhance customer support, reduce response time, and potentially increase customer satisfaction and conversion rates by providing immediate assistance to visitors.

Experiment 3: Offering Tiered Pricing Packages
Description: Create different pricing packages with varying levels of services and features. Test the impact of offering tiered pricing on customer acquisition, revenue, and customer satisfaction.
Expected Outcome: This experiment aims to attract a wider range of clients by offering different pricing options, potentially increasing customer acquisition and revenue. It also allows clients to choose a package that best suits their needs, potentially improving customer satisfaction.

Experiment 4: Implementing a Referral Program
Description: Launch a referral program where existing clients are incentivized to refer new clients. Monitor the number of referrals, conversion rates, and customer loyalty to assess the effectiveness of the program.
Expected Outcome: This experiment aims to increase client acquisition through word-of-mouth marketing, potentially boosting revenue and building a loyal customer base.

Experiment 5: Streamlining Project Management Processes
Description: Implement project management tools and processes to streamline workflow, improve communication, and enhance collaboration with clients. Monitor the impact on project timelines, client satisfaction, and team productivity.
Expected Outcome: This experiment aims to optimize project management, reduce delays, improve client satisfaction, and potentially increase team productivity by implementing efficient tools and processes.

Experiment 6: Conducting User Surveys and Feedback Analysis
Description: Create and distribute user surveys to gather feedback on the website, services, and overall experience. Analyze the feedback to identify areas for improvement and implement necessary changes.
Expected Outcome: This experiment aims to gain valuable insights from users, identify pain points, and make informed decisions to enhance the website, services, and overall user experience.

Experiment 7: Collaborating with Influencers or Industry Experts
Description: Partner with influencers or industry experts to promote services, share expertise, or collaborate on projects. Monitor the impact on brand visibility, client acquisition, and credibility within the industry.
Expected Outcome: This experiment aims to leverage the reach and credibility of influencers or industry experts to increase brand visibility, attract new clients, and enhance the reputation of the freelance creative web strategist

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.