Freelance Digital Advertising Specialist Workflow Map

In this article, we’ve created a starter Freelance Digital Advertising Specialist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Digital Advertising Specialist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Digital Advertising Specialist

The path towards better systems and processes in your Freelance Digital Advertising Specialist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Digital Advertising Specialist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Digital Advertising Specialist

1. Initial consultation: Meet with the client to understand their advertising goals, target audience, and budget.
2. Research and analysis: Conduct market research and competitor analysis to identify opportunities and develop a strategic advertising plan.
3. Campaign planning: Create a comprehensive advertising campaign strategy, including target channels, messaging, and budget allocation.
4. Creative development: Collaborate with designers and copywriters to create compelling ad creatives that align with the client’s brand and campaign objectives.
5. Campaign setup: Set up advertising accounts, such as Google Ads or Facebook Ads, and configure targeting options, ad placements, and budget settings.
6. Ad campaign launch: Activate the advertising campaigns and monitor their performance closely to ensure they are delivering the desired results.
7. Performance optimization: Continuously analyze campaign data, make data-driven adjustments, and optimize ad targeting, messaging, and budget allocation to maximize ROI.
8. Conversion tracking and reporting: Implement tracking mechanisms to measure campaign performance and provide regular reports to the client, highlighting key metrics and insights.
9. A/B testing and experimentation: Conduct split testing and experimentation to identify the most effective ad variations, landing pages, or targeting strategies.
10. Ongoing campaign management: Monitor and manage the advertising campaigns on an ongoing basis, making necessary adjustments and providing recommendations for improvement based on industry trends and client feedback

Business Growth & Improvement Experiments

Experiment 1: A/B Testing Ad Copy Variations
Description: Create multiple versions of ad copy for a specific campaign and test them against each other to determine which one performs better in terms of click-through rates and conversions. This experiment aims to optimize ad messaging and improve campaign performance.
Expected Outcome: By identifying the most effective ad copy, this experiment can lead to higher click-through rates, increased conversions, and improved return on ad spend.

Experiment 2: Targeting Audience Segments
Description: Divide the target audience into different segments based on demographics, interests, or behaviors, and create separate ad campaigns tailored to each segment. This experiment aims to test the effectiveness of targeted advertising and refine audience targeting strategies.
Expected Outcome: By targeting specific audience segments, this experiment can result in higher engagement rates, increased conversion rates, and improved overall campaign performance.

Experiment 3: Implementing Conversion Tracking
Description: Set up conversion tracking on the website to measure the effectiveness of digital advertising campaigns in driving desired actions, such as purchases or form submissions. This experiment aims to provide insights into campaign performance and optimize advertising efforts accordingly.
Expected Outcome: By accurately tracking conversions, this experiment can help identify the most successful campaigns, channels, and keywords, enabling better allocation of resources and improved return on investment.

Experiment 4: Testing Different Ad Platforms
Description: Explore and experiment with various digital advertising platforms, such as Google Ads, Facebook Ads, or LinkedIn Ads, to determine which platforms yield the best results for specific campaigns or target audiences. This experiment aims to identify the most effective platforms for reaching the desired audience and achieving campaign objectives.
Expected Outcome: By finding the most suitable ad platforms, this experiment can lead to increased reach, improved targeting, and better overall campaign performance.

Experiment 5: Optimizing Landing Pages
Description: Conduct A/B testing on landing pages to determine which design, layout, or content elements lead to higher conversion rates. This experiment aims to improve the user experience and increase the likelihood of visitors taking the desired action.
Expected Outcome: By optimizing landing pages, this experiment can result in higher conversion rates, reduced bounce rates, and improved overall campaign performance.

Experiment 6: Refining Keyword Targeting
Description: Continuously analyze and refine keyword targeting strategies by testing different keywords, match types, and negative keywords. This experiment aims to improve ad relevancy, increase click-through rates, and reduce wasted ad spend.
Expected Outcome: By refining keyword targeting, this experiment can lead to higher ad visibility, improved click-through rates, increased quality score, and better overall campaign performance

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.