Freelance Digital Advertising Strategist Workflow Map

In this article, we’ve created a starter Freelance Digital Advertising Strategist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Digital Advertising Strategist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Digital Advertising Strategist

The path towards better systems and processes in your Freelance Digital Advertising Strategist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Digital Advertising Strategist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Digital Advertising Strategist

1. Initial consultation: Meet with the client to understand their business goals, target audience, and advertising objectives.
2. Research and analysis: Conduct market research, competitor analysis, and audience segmentation to identify the most effective advertising strategies.
3. Strategy development: Develop a comprehensive digital advertising strategy tailored to the client’s goals and target audience.
4. Campaign planning: Create a detailed plan outlining the campaign objectives, budget allocation, ad formats, platforms, and timelines.
5. Ad creation and optimization: Design and develop compelling ad creatives, including copywriting, visuals, and landing pages. Continuously optimize ads based on performance data.
6. Campaign launch: Implement the advertising campaign across various digital platforms, ensuring proper tracking and monitoring mechanisms are in place.
7. Performance monitoring: Regularly monitor campaign performance, analyzing key metrics such as click-through rates, conversion rates, and return on ad spend.
8. Data analysis and reporting: Analyze campaign data to identify trends, insights, and areas for improvement. Prepare comprehensive reports to share with the client.
9. Continuous improvement: Collaborate with the client to identify opportunities for optimization and refinement of the advertising strategy. Implement changes based on data-driven insights.
10. Client communication and support: Maintain regular communication with the client, providing updates on campaign performance, addressing any concerns, and offering strategic recommendations for future campaigns

Business Growth & Improvement Experiments

Experiment 1: Targeted Audience Testing
Description: Conduct a series of targeted audience tests by running different ad campaigns aimed at specific demographics or customer segments. Monitor the performance of each campaign, including click-through rates, conversions, and engagement metrics, to identify the most responsive audience for your digital advertising services.
Expected Outcome: By identifying the most receptive audience, you can optimize your advertising efforts, tailor your messaging, and allocate resources more effectively, resulting in higher conversion rates and increased client satisfaction.

Experiment 2: A/B Testing Ad Copy
Description: Implement A/B testing for your ad copy by creating two variations of the same ad with different headlines, call-to-action phrases, or value propositions. Run both versions simultaneously and track the performance metrics to determine which copy resonates better with your target audience.
Expected Outcome: A/B testing ad copy allows you to refine your messaging, improve click-through rates, and increase conversions. By identifying the most effective ad copy, you can optimize your advertising campaigns and attract more clients.

Experiment 3: Landing Page Optimization
Description: Analyze and optimize your landing pages to improve user experience and increase conversion rates. Experiment with different layouts, content placement, call-to-action buttons, and forms to determine the most effective design for driving conversions.
Expected Outcome: By optimizing your landing pages, you can enhance user engagement, reduce bounce rates, and increase the number of leads generated. This experiment will streamline the customer journey, resulting in improved business growth and client acquisition.

Experiment 4: Social Media Advertising Expansion
Description: Expand your digital advertising services to include social media platforms that align with your clients’ target audience. Experiment with running ads on platforms such as Facebook, Instagram, LinkedIn, or Twitter to reach a wider audience and generate more leads.
Expected Outcome: By expanding your advertising efforts to social media platforms, you can tap into a larger pool of potential clients, increase brand visibility, and generate more leads. This experiment will help you grow your business by diversifying your advertising channels.

Experiment 5: Referral Program Implementation
Description: Develop and implement a referral program to encourage satisfied clients to refer your services to others. Offer incentives, such as discounts or bonuses, to clients who refer new business to you.
Expected Outcome: A referral program can help you leverage the power of word-of-mouth marketing, leading to an increase in client referrals and new business opportunities. This experiment will streamline your client acquisition process and contribute to the growth of your freelance digital advertising business

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.