Freelance Digital Communications Manager Workflow Map

In this article, we’ve created a starter Freelance Digital Communications Manager Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Digital Communications Manager role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Digital Communications Manager

The path towards better systems and processes in your Freelance Digital Communications Manager role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Digital Communications Manager Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Digital Communications Manager

1. Initial consultation: Meet with clients to understand their communication needs and goals for their engineering or architecture projects.
2. Research and analysis: Conduct thorough research on the project, including industry trends, target audience, and competitors, to develop a comprehensive communication strategy.
3. Content creation: Develop engaging and informative content, such as website copy, blog posts, social media updates, and press releases, that effectively communicates the client’s engineering or architectural expertise.
4. Design and branding: Collaborate with graphic designers to create visually appealing materials that align with the client’s brand identity, including logos, brochures, and presentations.
5. Website development: Build or update the client’s website, ensuring it is user-friendly, visually appealing, and optimized for search engines.
6. Social media management: Develop and implement a social media strategy to increase the client’s online presence, engage with their target audience, and promote their engineering or architectural projects.
7. Public relations: Manage media relations and coordinate press releases, interviews, and other publicity efforts to enhance the client’s reputation and visibility in the industry.
8. Analytics and reporting: Monitor and analyze the performance of communication efforts, using tools like Google Analytics, to identify areas for improvement and measure the impact of the client’s digital communications.
9. Client feedback and revisions: Regularly communicate with clients to gather feedback on the effectiveness of the communication strategies and make necessary revisions to optimize results.
10. Continuous improvement: Regularly review and refine the communication strategies based on industry trends, client feedback, and performance metrics to ensure ongoing improvement and success in delivering digital communications for engineering and architecture projects

Business Growth & Improvement Experiments

Experiment 1: Social Media Advertising Campaign
Description: Launch a targeted social media advertising campaign to promote the freelance digital communications manager services within the engineering and architecture industry. Utilize platforms such as LinkedIn and Instagram to reach potential clients and showcase expertise in the field.
Expected Outcome: Increased brand visibility, higher engagement with the target audience, and a boost in inquiries and leads from potential clients.

Experiment 2: Client Testimonials and Case Studies
Description: Reach out to previous clients in the engineering and architecture industry and request testimonials and case studies highlighting the successful projects and outcomes achieved through the freelance digital communications manager’s services. Showcase these testimonials and case studies on the website and in marketing materials.
Expected Outcome: Enhanced credibility and trust among potential clients, increased conversion rates, and improved reputation within the industry.

Experiment 3: Collaboration with Industry Influencers
Description: Identify influential figures within the engineering and architecture industry, such as renowned architects or engineering firms, and propose collaboration opportunities. This could involve guest blogging, joint webinars, or co-creating content that showcases the freelance digital communications manager’s expertise and the influencer’s industry knowledge.
Expected Outcome: Expanded reach to a wider audience, increased brand authority through association with industry influencers, and potential referrals from the influencer’s network.

Experiment 4: Streamlining Communication Processes
Description: Implement a project management tool or communication platform to streamline communication processes with clients. This could involve using tools like Trello or Slack to centralize project updates, deadlines, and client feedback, ensuring efficient and effective communication throughout the project lifecycle.
Expected Outcome: Improved client satisfaction, reduced miscommunication, increased productivity, and streamlined project delivery.

Experiment 5: Networking at Industry Events
Description: Attend relevant engineering and architecture industry events, conferences, or trade shows to network with potential clients and industry professionals. Actively engage in conversations, exchange business cards, and follow up with personalized emails or LinkedIn connections after the event.
Expected Outcome: Increased brand exposure, expanded professional network, potential collaborations or partnerships, and a higher likelihood of securing new clients.

Experiment 6: Content Marketing Strategy
Description: Develop and implement a content marketing strategy that includes creating informative and valuable content, such as blog posts, whitepapers, or videos, tailored to the engineering and architecture industry. Share this content through various channels, including the website, social media platforms, and industry-specific forums.
Expected Outcome: Increased website traffic, improved search engine rankings, positioning as a thought leader in the industry, and higher engagement with the target audience.

Experiment 7: Client Feedback Surveys
Description: Create and distribute client feedback surveys to gather insights on the freelance digital communications manager’s services, communication effectiveness, and overall client satisfaction. Analyze the feedback received and make necessary improvements based on the findings.
Expected Outcome: Enhanced understanding of client needs and expectations, improved service delivery, increased client retention, and potential referrals from satisfied clients

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.