Freelance Digital Content Strategist Workflow Map

In this article, we’ve created a starter Freelance Digital Content Strategist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Digital Content Strategist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Digital Content Strategist

The path towards better systems and processes in your Freelance Digital Content Strategist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Digital Content Strategist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Digital Content Strategist

1. Initial consultation: Meet with the client to understand their goals, target audience, and overall content strategy needs.
2. Research and analysis: Conduct market research, competitor analysis, and audience research to gather insights and identify content opportunities.
3. Content strategy development: Create a comprehensive content strategy that aligns with the client’s goals and target audience, including content themes, formats, and distribution channels.
4. Content creation: Develop high-quality and engaging content pieces such as blog posts, social media updates, videos, infographics, and more.
5. Content optimization: Optimize the created content for search engines, ensuring it is easily discoverable and ranks well in relevant search results.
6. Content distribution: Implement a strategic distribution plan to ensure the content reaches the target audience through various channels, such as social media, email marketing, and partnerships.
7. Performance tracking: Monitor the performance of the content using analytics tools, tracking key metrics like website traffic, engagement, conversions, and ROI.
8. Continuous improvement: Analyze the performance data to identify areas for improvement and make data-driven decisions to enhance the content strategy and delivery.
9. Client collaboration and feedback: Regularly communicate with the client, seeking their input and feedback on the content strategy and delivery to ensure alignment with their expectations.
10. Reporting and evaluation: Provide regular reports to the client, summarizing the content strategy’s effectiveness, highlighting achievements, and suggesting future improvements

Business Growth & Improvement Experiments

Experiment 1: A/B Testing Email Subject Lines
Description: Send out two versions of the same email campaign to a subset of the target audience, with each version having a different subject line. Monitor open rates and click-through rates to determine which subject line performs better.
Expected Outcome: By identifying the subject line that generates higher engagement, the freelance digital content strategist can optimize their email marketing strategy, leading to increased open rates and click-through rates, ultimately resulting in improved conversions and sales.

Experiment 2: Implementing a Content Calendar
Description: Create a content calendar to plan and schedule content creation and distribution. This calendar should include topics, keywords, target audience, platforms, and publishing dates. Stick to the calendar consistently for a defined period and track the impact on content quality, engagement, and audience growth.
Expected Outcome: By implementing a content calendar, the freelance digital content strategist can ensure a consistent flow of high-quality content, improve organization and efficiency, and enhance audience engagement and growth.

Experiment 3: Conducting Customer Surveys
Description: Develop and distribute a customer survey to gather feedback on the freelance digital content strategist’s services, communication, and overall satisfaction. Include questions about the effectiveness of content strategies, areas for improvement, and suggestions for new services. Analyze the survey responses to identify patterns and areas of improvement.
Expected Outcome: By conducting customer surveys, the freelance digital content strategist can gain valuable insights into their clients’ needs and expectations, identify areas for improvement, and tailor their services to better meet customer demands, ultimately leading to increased customer satisfaction and loyalty.

Experiment 4: Collaborating with Influencers
Description: Identify relevant influencers in the sales and marketing industry and propose collaboration opportunities such as guest blogging, social media partnerships, or joint webinars. Measure the impact of these collaborations on website traffic, social media engagement, and lead generation.
Expected Outcome: By collaborating with influencers, the freelance digital content strategist can tap into their established audience, expand their reach, and gain credibility within the industry. This experiment can lead to increased website traffic, higher social media engagement, and improved lead generation.

Experiment 5: Implementing Marketing Automation
Description: Explore and implement marketing automation tools to streamline repetitive tasks such as email campaigns, social media scheduling, and lead nurturing. Measure the time saved, the efficiency gained, and the impact on lead conversion rates.
Expected Outcome: By implementing marketing automation, the freelance digital content strategist can save time, improve efficiency, and ensure consistent and timely communication with leads and clients. This experiment can lead to increased productivity, improved lead conversion rates, and enhanced customer satisfaction

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.