Freelance Digital Experience Architect Workflow Map

In this article, we’ve created a starter Freelance Digital Experience Architect Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Digital Experience Architect role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Digital Experience Architect

The path towards better systems and processes in your Freelance Digital Experience Architect role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Digital Experience Architect Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Digital Experience Architect

1. Initial consultation: Meet with the client to understand their goals, objectives, and requirements for the digital experience project.
2. Research and analysis: Conduct market research, competitor analysis, and user research to gather insights and identify opportunities for the digital experience.
3. Concept development: Brainstorm and ideate potential design concepts and strategies that align with the client’s goals and target audience.
4. Wireframing and prototyping: Create wireframes and interactive prototypes to visualize the user journey and test the usability of the digital experience.
5. Design and visual development: Develop the visual identity, user interface, and graphic elements that will be used in the final digital experience.
6. Development and coding: Collaborate with developers to implement the design and build the digital experience using appropriate technologies and coding languages.
7. Content creation and integration: Create and integrate relevant content, such as text, images, videos, and interactive elements, into the digital experience.
8. User testing and feedback: Conduct usability testing and gather feedback from users to identify areas for improvement and optimize the digital experience.
9. Launch and deployment: Prepare the digital experience for launch, ensuring all components are functioning correctly and meeting the client’s requirements.
10. Ongoing maintenance and support: Provide ongoing maintenance, updates, and support to ensure the digital experience remains functional, secure, and aligned with the client’s evolving needs

Business Growth & Improvement Experiments

Experiment 1: User Testing and Feedback
Description: Conduct user testing sessions with a sample group of clients to gather feedback on the digital experiences you have designed. Ask participants to navigate through the website or app and provide their thoughts on usability, functionality, and overall experience.
Expected Outcome: By collecting user feedback, you can identify pain points, areas of improvement, and potential enhancements to your digital experiences. This experiment will help you refine your designs, resulting in more user-friendly and engaging products.

Experiment 2: A/B Testing for Landing Pages
Description: Create two versions of a landing page for a specific project or service you offer. Split your audience into two groups and direct each group to one of the landing pages. Monitor and analyze the performance metrics such as click-through rates, conversion rates, and bounce rates for each version.
Expected Outcome: A/B testing will provide insights into which design elements, copywriting, or call-to-action buttons are more effective in driving conversions. This experiment will help you optimize your landing pages, leading to increased customer engagement and higher conversion rates.

Experiment 3: Collaboration with UX/UI Designers
Description: Collaborate with UX/UI designers to enhance the visual appeal and user experience of your digital products. Share your design concepts and work closely with the designers to incorporate their expertise in creating intuitive interfaces and visually appealing designs.
Expected Outcome: By collaborating with UX/UI designers, you can leverage their skills to create more aesthetically pleasing and user-friendly digital experiences. This experiment will result in improved design quality, increased customer satisfaction, and potentially attract more clients.

Experiment 4: Streamlining Communication Channels
Description: Evaluate your current communication channels with clients, such as email, project management tools, or video conferencing platforms. Identify any bottlenecks or inefficiencies in communication and explore alternative tools or methods to streamline the process.
Expected Outcome: By streamlining communication channels, you can improve client satisfaction, reduce miscommunication, and enhance project efficiency. This experiment will result in smoother collaboration, faster response times, and ultimately, a more streamlined business operation.

Experiment 5: Implementing Automation Tools
Description: Identify repetitive tasks or processes in your business workflow and explore automation tools or software that can help streamline these tasks. This could include automating email responses, project updates, or invoicing processes.
Expected Outcome: By implementing automation tools, you can save time, reduce human error, and increase productivity. This experiment will result in improved efficiency, allowing you to focus on more value-added activities and potentially take on more clients

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.