Freelance Digital Experience Strategist Workflow Map

In this article, we’ve created a starter Freelance Digital Experience Strategist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Digital Experience Strategist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Digital Experience Strategist

The path towards better systems and processes in your Freelance Digital Experience Strategist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Digital Experience Strategist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Digital Experience Strategist

1. Initial consultation: Meet with the client to understand their goals, objectives, and requirements for the digital experience project.
2. Research and analysis: Conduct market research, competitor analysis, and user research to gather insights and identify opportunities for the digital experience.
3. Strategy development: Develop a comprehensive digital experience strategy that aligns with the client’s goals and addresses the needs of their target audience.
4. Wireframing and prototyping: Create wireframes and interactive prototypes to visualize the user interface and user experience of the digital product.
5. Design and visual branding: Develop the visual identity, including color schemes, typography, and graphic elements, that aligns with the client’s brand and resonates with the target audience.
6. Development and coding: Collaborate with developers to bring the design to life, ensuring the functionality and responsiveness of the digital product across different devices and platforms.
7. Content creation and integration: Create and optimize content for the digital product, ensuring it is engaging, informative, and aligned with the client’s brand voice.
8. User testing and feedback: Conduct usability testing and gather feedback from users to identify areas for improvement and refine the digital experience.
9. Launch and deployment: Coordinate the launch of the digital product, ensuring a smooth transition and providing support during the initial stages of implementation.
10. Continuous improvement and optimization: Monitor user feedback, analytics, and industry trends to identify opportunities for continuous improvement, updates, and enhancements to the digital experience

Business Growth & Improvement Experiments

Experiment 1: User Testing and Feedback Gathering
Description: Conduct user testing sessions with a sample group of target users to gather feedback on the digital experiences you have designed. This can be done through in-person sessions or remotely using screen sharing tools. Ask participants to perform specific tasks and observe their interactions, noting any pain points or areas of confusion. Collect their feedback through surveys or interviews.
Expected Outcome: By gathering user feedback, you can identify areas for improvement in your digital experiences. This experiment will help you understand user preferences, identify usability issues, and make informed design decisions, ultimately leading to more user-friendly and effective digital experiences.

Experiment 2: A/B Testing of Landing Pages
Description: Create two versions of a landing page for a specific service or product you offer. Vary elements such as headlines, call-to-action buttons, or layout. Split your website traffic equally between the two versions and track user behavior, conversion rates, and engagement metrics using analytics tools. Compare the performance of the two versions to determine which one drives better results.
Expected Outcome: A/B testing landing pages allows you to optimize conversion rates and improve user engagement. By identifying the version that performs better, you can make data-driven decisions to enhance your landing pages, resulting in increased conversions and improved business growth.

Experiment 3: Streamlining Communication and Project Management
Description: Implement a project management tool or communication platform to streamline collaboration with clients and team members. Explore options such as Trello, Asana, Slack, or Basecamp, depending on your specific needs. Set up a trial period to test the tool’s effectiveness in managing tasks, deadlines, and communication. Encourage clients and team members to provide feedback on their experience using the new tool.
Expected Outcome: By adopting a project management or communication tool, you can improve efficiency, enhance collaboration, and streamline workflows. This experiment aims to reduce miscommunication, increase transparency, and ultimately improve client satisfaction and project delivery.

Experiment 4: Networking and Collaboration
Description: Actively seek opportunities to network and collaborate with professionals in related fields, such as web developers, graphic designers, or marketing specialists. Attend industry events, join online communities, or reach out to potential collaborators directly. Engage in discussions, share knowledge, and explore potential partnerships or joint projects.
Expected Outcome: Networking and collaboration can lead to new business opportunities, referrals, and a broader range of services you can offer to clients. By expanding your professional network and collaborating with experts in complementary fields, you can enhance your business’s reputation, attract new clients, and foster innovation.

Experiment 5: Content Marketing and Thought Leadership
Description: Develop a content marketing strategy to establish yourself as a thought leader in the digital experience field. Create valuable and informative content, such as blog posts, whitepapers, or video tutorials, that addresses common challenges or trends in the industry. Share this content through your website, social media channels, or industry-specific platforms.
Expected Outcome: By sharing valuable content and positioning yourself as a thought leader, you can build credibility, attract a wider audience, and generate leads. This experiment aims to increase brand visibility, establish trust with potential clients, and position your business as a go-to resource in the design and creative industry

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.