Freelance Digital Marketer Workflow Map

In this article, we’ve created a starter Freelance Digital Marketer Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Digital Marketer role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Digital Marketer

The path towards better systems and processes in your Freelance Digital Marketer role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Digital Marketer Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Digital Marketer

1. Initial consultation: Meet with the client to understand their goals, target audience, and marketing needs.
2. Research and analysis: Conduct market research, competitor analysis, and audience profiling to develop a comprehensive marketing strategy.
3. Strategy development: Create a customized digital marketing plan that aligns with the client’s objectives and budget.
4. Content creation: Develop engaging and relevant content, including blog posts, social media updates, and email campaigns.
5. Website optimization: Optimize the client’s website for search engines, ensuring it is user-friendly and easily discoverable by the target audience.
6. Social media management: Implement and manage social media campaigns across various platforms to increase brand visibility and engagement.
7. Paid advertising: Set up and manage online advertising campaigns, such as Google Ads or social media ads, to drive targeted traffic to the client’s website.
8. Analytics and reporting: Monitor and analyze the performance of marketing campaigns using tools like Google Analytics, providing regular reports to the client.
9. Conversion optimization: Continuously optimize marketing efforts to improve conversion rates, such as optimizing landing pages or implementing A/B testing.
10. Ongoing support and maintenance: Provide ongoing support, maintenance, and updates to the client’s digital marketing strategy to ensure long-term success

Business Growth & Improvement Experiments

Experiment 1: Targeted Social Media Advertising
Description: Run targeted social media advertising campaigns to reach potential clients in the engineering and architecture industry. Utilize platforms such as LinkedIn, Facebook, and Instagram to promote services and showcase expertise.
Expected Outcome: Increased brand visibility, higher engagement with potential clients, and a larger client base.

Experiment 2: Content Marketing Strategy
Description: Develop and implement a content marketing strategy that includes creating informative blog posts, videos, and infographics related to engineering and architecture. Share this content on relevant platforms and engage with the target audience through comments and discussions.
Expected Outcome: Establish thought leadership, attract organic traffic to the website, and generate leads through valuable content.

Experiment 3: Referral Program
Description: Create a referral program that incentivizes existing clients to refer new clients. Offer rewards such as discounts on future services or exclusive access to premium content. Encourage satisfied clients to spread the word about the freelance digital marketer’s services within the engineering and architecture community.
Expected Outcome: Increased word-of-mouth marketing, a higher number of qualified leads, and a stronger network within the industry.

Experiment 4: Collaboration with Industry Influencers
Description: Identify influential figures in the engineering and architecture industry, such as renowned architects or engineering firms, and collaborate with them on joint projects or content creation. This could include guest blogging, co-hosting webinars, or participating in industry events together.
Expected Outcome: Enhanced credibility and reputation, increased exposure to a wider audience, and potential partnerships with influential industry players.

Experiment 5: Streamlined Client Onboarding Process
Description: Review and optimize the client onboarding process to ensure a smooth and efficient experience for new clients. This may involve creating standardized templates for contracts, questionnaires, and project briefs, as well as implementing a project management tool to streamline communication and project tracking.
Expected Outcome: Improved client satisfaction, reduced administrative tasks, and increased efficiency in project delivery.

Experiment 6: Performance Tracking and Analytics
Description: Implement a robust tracking and analytics system to monitor the effectiveness of marketing campaigns, website traffic, and lead generation efforts. Utilize tools such as Google Analytics, social media analytics, and CRM systems to gather data and analyze key metrics.
Expected Outcome: Data-driven decision-making, identification of successful marketing channels, and optimization of marketing strategies based on insights gained from analytics.

Experiment 7: Networking and Industry Events
Description: Actively participate in industry events, conferences, and networking opportunities to build relationships with potential clients and industry professionals. Attend relevant trade shows, join professional organizations, and engage in online communities to expand the professional network.
Expected Outcome: Increased visibility within the industry, potential collaborations and partnerships, and access to new business opportunities.

Experiment 8: Client Feedback and Testimonials
Description: Regularly collect feedback from clients to gauge satisfaction levels and identify areas for improvement. Request testimonials and reviews from satisfied clients to showcase credibility and expertise. Utilize feedback to refine services and address any concerns or issues raised by clients.
Expected Outcome: Improved client retention, enhanced reputation through positive testimonials, and continuous improvement of services based on client feedback

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.