Freelance Digital Marketer Workflow Map

In this article, we’ve created a starter Freelance Digital Marketer Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Digital Marketer role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Digital Marketer

The path towards better systems and processes in your Freelance Digital Marketer role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Digital Marketer Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Digital Marketer

1. Initial consultation: Meet with the client to understand their business goals, target audience, and marketing objectives.
2. Research and analysis: Conduct market research, competitor analysis, and audience segmentation to develop a comprehensive marketing strategy.
3. Strategy development: Create a customized digital marketing plan that includes specific tactics, channels, and timelines to achieve the client’s goals.
4. Content creation: Develop engaging and relevant content, such as blog posts, social media updates, and email newsletters, to attract and engage the target audience.
5. Campaign implementation: Execute the digital marketing campaigns across various channels, including social media platforms, search engines, and email marketing.
6. Performance tracking: Monitor and analyze the performance of the marketing campaigns using analytics tools to measure key performance indicators (KPIs) and identify areas for improvement.
7. Optimization and refinement: Continuously optimize the marketing campaigns based on data insights, adjusting strategies, targeting, and messaging to improve results.
8. Lead generation and nurturing: Implement lead generation strategies, such as landing pages, lead magnets, and email marketing automation, to capture and nurture leads.
9. Conversion optimization: Analyze and optimize the client’s website and landing pages to improve conversion rates and maximize the return on investment (ROI).
10. Reporting and analysis: Provide regular reports to the client, summarizing the campaign performance, key metrics, and recommendations for future improvements

Business Growth & Improvement Experiments

Experiment 1: A/B Testing Email Subject Lines
Description: Send out two versions of an email campaign to a subset of the target audience, with each version having a different subject line. Monitor open rates and click-through rates to determine which subject line performs better.
Expected Outcome: By identifying the subject line that generates higher engagement, the freelancer can optimize future email campaigns, leading to increased open rates and click-through rates, ultimately improving the effectiveness of their digital marketing efforts.

Experiment 2: Implementing a Referral Program
Description: Create a referral program where existing clients are incentivized to refer new clients to the freelancer’s services. Offer rewards such as discounts, freebies, or exclusive access to premium content for successful referrals.
Expected Outcome: By leveraging the existing client base to bring in new clients, the freelancer can expand their customer network and potentially increase their revenue. A successful referral program can also enhance customer loyalty and satisfaction.

Experiment 3: Utilizing Social Media Advertising
Description: Allocate a portion of the marketing budget to run targeted social media advertising campaigns on platforms such as Facebook, Instagram, or LinkedIn. Experiment with different ad formats, targeting options, and messaging to identify the most effective combination.
Expected Outcome: Social media advertising can help the freelancer reach a wider audience, generate leads, and increase brand visibility. By analyzing the performance metrics of different campaigns, the freelancer can optimize their advertising strategy and achieve a higher return on investment.

Experiment 4: Conducting Customer Surveys
Description: Create and distribute surveys to collect feedback from existing clients regarding their satisfaction with the freelancer’s services. Ask specific questions about areas for improvement, preferred communication channels, and overall experience.
Expected Outcome: By gathering insights directly from clients, the freelancer can identify areas of improvement and tailor their services to better meet customer needs. This experiment can lead to enhanced customer satisfaction, increased client retention, and positive word-of-mouth referrals.

Experiment 5: Implementing Marketing Automation
Description: Explore and adopt marketing automation tools and software to streamline repetitive tasks, such as email marketing, social media scheduling, and lead nurturing. Automate processes like email drip campaigns, social media posting, and customer segmentation.
Expected Outcome: Marketing automation can save time and effort, allowing the freelancer to focus on more strategic activities. By automating repetitive tasks, the freelancer can increase efficiency, improve lead nurturing, and deliver personalized experiences to clients, ultimately enhancing overall business productivity

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.