Freelance Digital Marketing Influencer Workflow Map

In this article, we’ve created a starter Freelance Digital Marketing Influencer Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Digital Marketing Influencer role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Digital Marketing Influencer

The path towards better systems and processes in your Freelance Digital Marketing Influencer role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Digital Marketing Influencer Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Digital Marketing Influencer

1. Initial client consultation: The freelancer meets with the client to understand their goals, target audience, and desired outcomes for the digital marketing campaign.

2. Research and analysis: The freelancer conducts market research, competitor analysis, and audience segmentation to develop a comprehensive digital marketing strategy.

3. Content creation: The freelancer creates engaging and relevant content, such as blog posts, social media posts, videos, and graphics, to attract and engage the target audience.

4. Campaign implementation: The freelancer executes the digital marketing campaign across various channels, including social media platforms, email marketing, search engine optimization, and paid advertising.

5. Performance monitoring: The freelancer tracks and analyzes the performance of the digital marketing campaign using analytics tools to measure key performance indicators (KPIs) and identify areas for improvement.

6. Optimization and adjustment: Based on the performance analysis, the freelancer makes necessary adjustments to the campaign, such as refining targeting, optimizing ad placements, or modifying content strategy, to improve results.

7. Lead generation and conversion: The freelancer focuses on generating leads and converting them into customers through various tactics, such as lead magnets, landing pages, email marketing funnels, and sales funnels.

8. Relationship building: The freelancer nurtures relationships with clients’ customers through personalized communication, engagement on social media, and providing valuable content to build trust and loyalty.

9. Reporting and analysis: The freelancer prepares regular reports on campaign performance, highlighting key metrics, insights, and recommendations for further improvement.

10. Continuous improvement: The freelancer collaborates with the client to identify areas for continuous improvement, brainstorm new ideas, and implement innovative strategies to stay ahead in the ever-evolving digital marketing landscape

Business Growth & Improvement Experiments

Experiment 1: Collaborative Content Creation
Description: Partner with other digital marketing influencers to create collaborative content such as blog posts, videos, or podcasts. Each influencer can contribute their expertise and audience to create valuable and engaging content.
Expected Outcome: Increased reach and exposure to new audiences, leading to a growth in followers and potential clients.

Experiment 2: A/B Testing Social Media Ads
Description: Create two versions of social media ads with different headlines, visuals, or call-to-action buttons. Run both versions simultaneously and track the performance metrics such as click-through rates, conversions, and engagement.
Expected Outcome: Identify the most effective ad elements and optimize future ad campaigns, resulting in higher conversion rates and improved ROI.

Experiment 3: Email Marketing Automation
Description: Implement an email marketing automation system to streamline communication with clients and prospects. Set up automated email sequences for onboarding new clients, nurturing leads, and sending personalized offers or updates.
Expected Outcome: Improved efficiency in client communication, increased engagement, and higher conversion rates through targeted and timely email campaigns.

Experiment 4: Influencer Partnerships
Description: Collaborate with influencers from complementary industries or niches to cross-promote each other’s content or products. This can be done through guest blogging, social media shoutouts, or joint webinars.
Expected Outcome: Expanded reach to new audiences, increased brand awareness, and potential collaborations or referrals from the influencer partners.

Experiment 5: Webinar or Workshop Series
Description: Host a series of webinars or workshops on topics related to digital marketing. Offer valuable insights, tips, and strategies to participants. Promote the series through social media, email marketing, and partnerships with other influencers or industry experts.
Expected Outcome: Positioning yourself as an authority in the field, generating leads, and potentially converting participants into paying clients.

Experiment 6: Client Feedback Surveys
Description: Create and send out surveys to collect feedback from current and past clients. Ask about their experience working with you, areas for improvement, and suggestions for new services or offerings.
Expected Outcome: Gain valuable insights to enhance client satisfaction, identify areas for improvement, and potentially uncover new business opportunities based on client feedback.

Experiment 7: Content Repurposing Strategy
Description: Repurpose existing content, such as blog posts or videos, into different formats or platforms. For example, turn a blog post into an infographic, a podcast episode, or a series of social media posts.
Expected Outcome: Increased visibility and reach by catering to different audience preferences and platforms, while maximizing the value of existing content.

Experiment 8: Referral Program
Description: Implement a referral program where existing clients or followers are incentivized to refer new clients to your services. Offer rewards such as discounts, exclusive content, or commission-based incentives.
Expected Outcome: Increased word-of-mouth marketing, a steady stream of qualified leads, and potential long-term client relationships through referrals.

Experiment 9: SEO Optimization
Description: Conduct an audit of your website’s SEO performance and identify areas for improvement. Optimize website content, meta tags, and keywords to improve search engine rankings and organic traffic.
Expected Outcome: Higher visibility in search engine results, increased organic traffic, and improved lead generation through improved SEO practices.

Experiment 10: Social Media Engagement Strategy
Description: Develop a comprehensive social media engagement strategy that includes regular posting, responding to comments and messages, and actively engaging with followers and industry peers. Utilize social media management tools to streamline and schedule content.
Expected Outcome: Increased social media presence, improved brand reputation, and higher engagement rates, leading to a growth in followers and potential clients

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.