Freelance Digital Marketing Specialist Workflow Map

In this article, we’ve created a starter Freelance Digital Marketing Specialist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Digital Marketing Specialist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Digital Marketing Specialist

The path towards better systems and processes in your Freelance Digital Marketing Specialist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Digital Marketing Specialist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Digital Marketing Specialist

1. Initial consultation: Meet with the client to understand their goals, target audience, and marketing needs.
2. Research and analysis: Conduct market research, competitor analysis, and keyword research to develop a comprehensive digital marketing strategy.
3. Content creation: Develop engaging and relevant content, including blog posts, social media updates, and email campaigns, to attract and engage the target audience.
4. Website optimization: Optimize the client’s website for search engines, ensuring it is user-friendly, mobile-responsive, and has relevant keywords and meta tags.
5. Social media management: Create and manage social media profiles, curate content, engage with followers, and run targeted advertising campaigns.
6. Search engine optimization (SEO): Implement on-page and off-page SEO techniques to improve the client’s website visibility and organic search rankings.
7. Paid advertising: Set up and manage pay-per-click (PPC) campaigns on platforms like Google Ads and social media channels to drive targeted traffic and conversions.
8. Analytics and reporting: Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and provide regular reports to the client.
9. Conversion optimization: Identify areas of improvement in the client’s conversion funnel and implement strategies to increase website conversions and lead generation.
10. Continuous improvement: Regularly review and refine the digital marketing strategy based on data analysis, industry trends, and client feedback to ensure optimal results

Business Growth & Improvement Experiments

Experiment 1: Targeted Social Media Advertising
Description: Run targeted social media advertising campaigns to reach potential clients in the engineering and architecture industry. Utilize platforms such as LinkedIn and Facebook to promote services and showcase expertise in the field.
Expected Outcome: Increased brand visibility, higher engagement with potential clients, and a boost in lead generation.

Experiment 2: Content Marketing Strategy
Description: Develop and implement a content marketing strategy that includes creating informative blog posts, videos, and infographics related to engineering and architecture. Share this content on relevant platforms and engage with the target audience to establish thought leadership and attract potential clients.
Expected Outcome: Improved brand reputation, increased website traffic, and higher conversion rates as potential clients perceive the specialist as a knowledgeable and trustworthy expert.

Experiment 3: Referral Program
Description: Launch a referral program to incentivize existing clients to refer the freelance digital marketing specialist to their contacts in the engineering and architecture industry. Offer rewards or discounts for successful referrals, encouraging clients to spread the word about the specialist’s services.
Expected Outcome: Increased client acquisition through word-of-mouth referrals, expanding the specialist’s network within the industry.

Experiment 4: Streamlined Project Management Tools
Description: Implement project management tools such as Trello or Asana to streamline workflow and improve communication with clients. Utilize these tools to track project progress, set deadlines, and collaborate effectively, ensuring timely delivery of services.
Expected Outcome: Enhanced project organization, improved client satisfaction, and increased efficiency in managing multiple projects simultaneously.

Experiment 5: Networking Events and Conferences
Description: Attend industry-specific networking events and conferences to connect with potential clients and establish professional relationships. Actively engage in conversations, exchange business cards, and follow up with contacts to nurture leads and explore collaboration opportunities.
Expected Outcome: Expanded professional network, increased brand exposure, and potential partnerships or projects resulting from connections made at these events.

Experiment 6: Client Satisfaction Surveys
Description: Conduct client satisfaction surveys after completing projects to gather feedback and identify areas for improvement. Use online survey tools like SurveyMonkey or Google Forms to collect responses anonymously, allowing clients to provide honest feedback on the specialist’s services.
Expected Outcome: Insights into client satisfaction levels, identification of areas for improvement, and the ability to address any concerns or issues raised, leading to improved client retention and referrals.

Experiment 7: Collaboration with Complementary Professionals
Description: Seek collaboration opportunities with complementary professionals in the engineering and architecture industry, such as graphic designers or web developers. Partnering with these professionals can offer bundled services or cross-promotion, expanding the specialist’s service offerings and reaching a wider audience.
Expected Outcome: Increased service offerings, access to new client bases, and potential for mutual referrals, resulting in business growth and diversification.

Experiment 8: Continuous Learning and Skill Development
Description: Invest time and resources in continuous learning and skill development to stay updated with the latest trends and techniques in digital marketing. Attend webinars, online courses, or workshops specific to the engineering and architecture industry to enhance expertise and offer specialized services to clients.
Expected Outcome: Enhanced knowledge and skills, increased credibility as a specialist, and the ability to provide cutting-edge digital marketing solutions tailored to the industry’s unique needs

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.