Freelance Digital Marketing Specialist Workflow Map

In this article, we’ve created a starter Freelance Digital Marketing Specialist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Digital Marketing Specialist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Digital Marketing Specialist

The path towards better systems and processes in your Freelance Digital Marketing Specialist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Digital Marketing Specialist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Digital Marketing Specialist

1. Initial consultation: Meet with the client to understand their goals, target audience, and marketing needs in the finance and accounting industry.
2. Market research: Conduct thorough research to identify the target market, competitors, and industry trends in the finance and accounting sector.
3. Strategy development: Create a comprehensive digital marketing strategy tailored to the client’s specific goals and target audience.
4. Content creation: Develop engaging and informative content, such as blog posts, articles, and social media updates, that aligns with the client’s brand and resonates with their target audience.
5. Website optimization: Optimize the client’s website for search engines, ensuring it is user-friendly, mobile-responsive, and optimized for relevant keywords in the finance and accounting industry.
6. Social media management: Manage the client’s social media accounts, creating and scheduling posts, engaging with followers, and monitoring analytics to drive brand awareness and engagement.
7. Paid advertising campaigns: Develop and execute targeted paid advertising campaigns on platforms like Google Ads or social media channels to increase visibility and drive qualified traffic to the client’s website.
8. Email marketing: Create and implement effective email marketing campaigns to nurture leads, promote products or services, and maintain customer relationships in the finance and accounting industry.
9. Performance tracking and analysis: Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts, identify areas for improvement, and make data-driven decisions.
10. Continuous improvement: Regularly review and refine the digital marketing strategy, incorporating feedback from the client and staying updated with industry trends to ensure optimal results in the finance and accounting sector

Business Growth & Improvement Experiments

Experiment 1: Email Marketing Campaign Optimization
Description: Create and implement an email marketing campaign targeting potential clients in the finance and accounting industry. Test different subject lines, content formats, and call-to-actions to determine the most effective approach. Monitor open rates, click-through rates, and conversion rates to measure the campaign’s success.
Expected Outcome: Increased engagement and conversion rates, leading to a higher number of qualified leads and potential clients.

Experiment 2: Social Media Advertising A/B Testing
Description: Launch two separate social media advertising campaigns targeting the finance and accounting industry. Test different ad formats, visuals, ad copies, and targeting options to identify the most effective combination. Monitor key metrics such as click-through rates, cost per click, and conversion rates to determine the winning campaign.
Expected Outcome: Improved ad performance, higher click-through rates, lower cost per click, and increased conversions, resulting in a higher return on investment (ROI).

Experiment 3: Content Marketing Strategy Enhancement
Description: Analyze the current content marketing strategy and identify areas for improvement. Experiment with different content formats such as blog posts, videos, infographics, or webinars to determine the most engaging and valuable content for the target audience. Monitor website traffic, engagement metrics, and lead generation to measure the impact of the enhanced content strategy.
Expected Outcome: Increased website traffic, higher engagement rates, improved brand authority, and a higher number of qualified leads.

Experiment 4: Conversion Rate Optimization (CRO) Testing
Description: Conduct A/B testing on the website’s landing pages, forms, and call-to-actions to optimize conversion rates. Experiment with different layouts, colors, headlines, and form fields to identify the most effective design and messaging. Monitor conversion rates, bounce rates, and time on page to measure the impact of the CRO efforts.
Expected Outcome: Improved conversion rates, reduced bounce rates, increased lead generation, and enhanced user experience, leading to higher business growth.

Experiment 5: Referral Program Implementation
Description: Develop and implement a referral program to encourage existing clients and contacts in the finance and accounting industry to refer new clients. Offer incentives such as discounts, rewards, or exclusive access to premium content. Monitor the number of referrals and conversion rates from referred clients to evaluate the success of the program.
Expected Outcome: Increased client acquisition through referrals, improved customer loyalty, and a broader network of potential clients, resulting in business growth and expansion

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.