Freelance Digital Marketing Strategist Workflow Map

In this article, we’ve created a starter Freelance Digital Marketing Strategist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Digital Marketing Strategist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Digital Marketing Strategist

The path towards better systems and processes in your Freelance Digital Marketing Strategist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Digital Marketing Strategist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Digital Marketing Strategist

1. Initial consultation: Meet with the client to understand their business goals, target audience, and marketing objectives.
2. Research and analysis: Conduct market research, competitor analysis, and audience segmentation to identify opportunities and develop a strategic plan.
3. Strategy development: Create a comprehensive digital marketing strategy tailored to the client’s specific needs, including channels, tactics, and key performance indicators (KPIs).
4. Content creation: Develop engaging and relevant content, such as blog posts, social media updates, and email campaigns, to attract and engage the target audience.
5. Campaign implementation: Execute the digital marketing campaigns across various channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.
6. Performance tracking: Monitor and analyze the performance of the campaigns using analytics tools, tracking key metrics, and making data-driven decisions to optimize results.
7. Conversion optimization: Continuously improve the conversion rate of the client’s website or landing pages by implementing A/B testing, user experience enhancements, and conversion rate optimization (CRO) techniques.
8. Lead nurturing: Develop and implement lead nurturing strategies to engage and convert prospects into customers, including automated email sequences, personalized content, and targeted offers.
9. Reporting and analysis: Provide regular reports to the client, highlighting the key performance metrics, campaign results, and recommendations for further improvement.
10. Continuous improvement: Collaborate with the client to identify areas for improvement, brainstorm new ideas, and implement innovative strategies to stay ahead of the competition and achieve long-term success

Business Growth & Improvement Experiments

Experiment 1: A/B Testing Email Subject Lines
Description: Create two different subject lines for email campaigns and send them to separate segments of the email list. Monitor open rates and click-through rates to determine which subject line performs better.
Expected Outcome: By identifying the subject line that generates higher open and click-through rates, the freelance digital marketing strategist can optimize future email campaigns, leading to increased engagement and potentially higher conversion rates.

Experiment 2: Implementing Marketing Automation
Description: Integrate marketing automation software to streamline repetitive tasks such as lead nurturing, email campaigns, and social media scheduling. Set up automated workflows to deliver personalized content based on user behavior and preferences.
Expected Outcome: By automating marketing processes, the freelance digital marketing strategist can save time, improve efficiency, and provide a more personalized experience for potential clients. This can lead to increased engagement, higher conversion rates, and improved customer satisfaction.

Experiment 3: Conducting Customer Surveys
Description: Create and distribute surveys to collect feedback from current and past clients. Ask questions about their experience working with the freelance digital marketing strategist, their satisfaction level, and suggestions for improvement.
Expected Outcome: By gathering insights directly from clients, the freelance digital marketing strategist can identify areas of improvement, understand client preferences, and tailor their services accordingly. This can lead to increased client satisfaction, positive testimonials, and potential referrals.

Experiment 4: Collaborating with Influencers
Description: Identify relevant influencers in the industry and establish partnerships to promote the freelance digital marketing strategist’s services. This can involve guest blogging, social media collaborations, or joint webinars.
Expected Outcome: By leveraging the reach and credibility of influencers, the freelance digital marketing strategist can expand their network, increase brand visibility, and attract new clients. This can result in a boost in leads, conversions, and overall business growth.

Experiment 5: Implementing Conversion Rate Optimization (CRO) Techniques
Description: Analyze website analytics to identify areas of improvement in terms of user experience, navigation, and conversion funnels. Implement CRO techniques such as A/B testing landing pages, optimizing call-to-action buttons, and improving website load speed.
Expected Outcome: By optimizing the website for better user experience and conversion rates, the freelance digital marketing strategist can increase the likelihood of visitors taking desired actions, such as filling out contact forms or making purchases. This can lead to higher conversion rates, improved ROI, and overall business growth

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.