Freelance Digital Marketing Technologist Workflow Map

In this article, we’ve created a starter Freelance Digital Marketing Technologist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Digital Marketing Technologist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Digital Marketing Technologist

The path towards better systems and processes in your Freelance Digital Marketing Technologist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Digital Marketing Technologist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Digital Marketing Technologist

1. Initial consultation: Meet with the client to understand their business goals, target audience, and marketing objectives.
2. Research and analysis: Conduct market research, competitor analysis, and audience segmentation to identify opportunities and develop a strategic plan.
3. Strategy development: Create a comprehensive digital marketing strategy that aligns with the client’s goals and includes tactics such as SEO, social media, content marketing, and paid advertising.
4. Content creation: Develop engaging and relevant content, including blog posts, social media updates, email campaigns, and website copy, to attract and engage the target audience.
5. Campaign implementation: Execute the digital marketing strategy by implementing various campaigns across different channels, ensuring proper tracking and measurement of key performance indicators (KPIs).
6. Performance monitoring: Continuously monitor the performance of campaigns, analyzing data and metrics to identify areas of improvement and optimize marketing efforts.
7. Conversion optimization: Identify and implement strategies to improve conversion rates, such as A/B testing, landing page optimization, and user experience enhancements.
8. Lead nurturing: Develop and implement lead nurturing campaigns to engage and convert prospects into customers, utilizing email marketing, marketing automation, and personalized content.
9. Reporting and analysis: Generate regular reports to provide clients with insights into campaign performance, ROI, and recommendations for further improvement.
10. Continuous improvement: Collaborate with the client to identify areas for continuous improvement, leveraging data-driven insights and industry best practices to refine the digital marketing strategy and achieve better results

Business Growth & Improvement Experiments

Experiment 1: A/B Testing Landing Page Design
Description: Create two different versions of the landing page for a client’s website, with variations in layout, color scheme, and call-to-action placement. Split the traffic evenly between the two versions and track user engagement metrics such as bounce rate, time on page, and conversion rate.
Expected Outcome: By comparing the performance of the two landing page versions, the freelance digital marketing technologist can identify the design elements that resonate better with the target audience, leading to increased user engagement and higher conversion rates.

Experiment 2: Implementing Marketing Automation
Description: Integrate marketing automation software into the client’s digital marketing strategy to streamline lead nurturing, email marketing, and customer relationship management processes. Set up automated workflows to deliver personalized content based on user behavior and preferences.
Expected Outcome: By automating repetitive marketing tasks, the freelance digital marketing technologist can save time and resources, allowing for more efficient lead generation and nurturing. This experiment aims to increase the conversion rate and improve customer retention through personalized and timely communication.

Experiment 3: Conducting Social Media Advertising Campaigns
Description: Develop and execute targeted social media advertising campaigns for the client’s products or services. Utilize platforms such as Facebook, Instagram, or LinkedIn to reach the desired audience segment. Monitor key metrics such as click-through rates, cost per click, and conversion rates.
Expected Outcome: By leveraging social media advertising, the freelance digital marketing technologist can increase brand visibility, generate qualified leads, and drive conversions. This experiment aims to improve the client’s return on ad spend and expand their customer base.

Experiment 4: Implementing Conversion Rate Optimization (CRO) Techniques
Description: Analyze the client’s website and identify potential areas for improvement in terms of user experience and conversion rate. Implement CRO techniques such as optimizing landing page copy, simplifying the checkout process, or adding persuasive elements like testimonials or social proof.
Expected Outcome: By focusing on improving the website’s conversion rate, the freelance digital marketing technologist can increase the number of visitors who take the desired action, such as making a purchase or submitting a contact form. This experiment aims to enhance the client’s overall online performance and drive revenue growth.

Experiment 5: Exploring Influencer Marketing Partnerships
Description: Identify relevant influencers in the client’s industry and establish partnerships to promote their products or services. Collaborate with influencers to create engaging content, such as sponsored posts, reviews, or giveaways, and track the impact on brand awareness, website traffic, and sales.
Expected Outcome: By leveraging the reach and credibility of influencers, the freelance digital marketing technologist can expand the client’s brand visibility, reach new audiences, and potentially increase sales. This experiment aims to tap into the power of influencer marketing to drive business growth and establish the client as an industry authority

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.