Freelance Digital Strategist Workflow Map

In this article, we’ve created a starter Freelance Digital Strategist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Digital Strategist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Digital Strategist

The path towards better systems and processes in your Freelance Digital Strategist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Digital Strategist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Digital Strategist

1. Initial consultation: Meet with the client to understand their goals, objectives, and requirements for their digital strategy in the engineering and architecture industry.
2. Research and analysis: Conduct thorough research on the client’s target audience, competitors, industry trends, and market opportunities to develop a comprehensive digital strategy.
3. Strategy development: Create a tailored digital strategy that aligns with the client’s goals and objectives, including recommendations for website development, search engine optimization, social media marketing, content creation, and other relevant digital channels.
4. Proposal and agreement: Present the digital strategy to the client, including the scope of work, timeline, and cost estimates. Once agreed upon, formalize the agreement through a contract or service agreement.
5. Implementation: Execute the digital strategy by developing and launching the client’s website, optimizing it for search engines, setting up social media profiles, creating engaging content, and implementing other digital marketing tactics.
6. Monitoring and analytics: Continuously monitor the performance of the digital strategy using analytics tools to track website traffic, user engagement, conversion rates, and other key performance indicators. Analyze the data to identify areas for improvement and make data-driven decisions.
7. Optimization and improvement: Based on the insights gathered from analytics, make necessary adjustments to the digital strategy to optimize its effectiveness. This may involve refining website content, adjusting social media campaigns, or implementing new marketing tactics.
8. Reporting and communication: Regularly communicate with the client to provide updates on the progress of the digital strategy, share performance reports, and discuss any necessary adjustments or recommendations.
9. Continuous education and learning: Stay up-to-date with the latest trends, technologies, and best practices in digital marketing, engineering, and architecture to ensure the client’s strategy remains competitive and effective.
10. Evaluation and feedback: Conduct periodic evaluations with the client to assess the overall success of the digital strategy and gather feedback for future improvements

Business Growth & Improvement Experiments

Experiment 1: Targeted Marketing Campaign
Description: Develop and implement a targeted marketing campaign to reach potential clients in the engineering and architecture industry. This can include creating personalized content, utilizing social media platforms, and leveraging industry-specific advertising channels.
Expected Outcome: Increased brand visibility, higher engagement with potential clients, and a higher conversion rate of leads into paying clients.

Experiment 2: Client Referral Program
Description: Establish a client referral program where existing clients are incentivized to refer new clients to the freelance digital strategist. Offer rewards such as discounts on future services or exclusive access to industry resources.
Expected Outcome: Increased client acquisition through word-of-mouth referrals, improved client loyalty, and a broader network of potential clients.

Experiment 3: Streamlined Project Management System
Description: Implement a project management system that streamlines communication, task assignment, and progress tracking for both the freelance digital strategist and their clients. This can involve utilizing project management software or developing a customized system.
Expected Outcome: Improved efficiency in project execution, enhanced client satisfaction through better communication and transparency, and reduced chances of miscommunication or missed deadlines.

Experiment 4: Industry Networking Events
Description: Attend industry-specific networking events, conferences, and seminars to establish connections with professionals in the engineering and architecture industry. Actively engage in conversations, share expertise, and exchange business cards to expand the professional network.
Expected Outcome: Increased visibility within the industry, potential collaborations or partnerships with other professionals, and access to new business opportunities.

Experiment 5: Client Satisfaction Surveys
Description: Conduct regular client satisfaction surveys to gather feedback on the freelance digital strategist’s services. Use online survey tools or personalized questionnaires to assess client satisfaction, identify areas for improvement, and gather testimonials for marketing purposes.
Expected Outcome: Improved understanding of client needs and expectations, identification of areas for improvement, increased client retention, and the ability to showcase positive client feedback to attract new clients.

Experiment 6: Content Marketing Strategy
Description: Develop and execute a content marketing strategy that focuses on creating valuable and informative content related to engineering and architecture. This can include blog posts, whitepapers, case studies, or video tutorials that showcase the freelance digital strategist’s expertise.
Expected Outcome: Increased brand authority and credibility, improved organic search rankings, higher website traffic, and a larger audience of potential clients.

Experiment 7: Collaboration with Complementary Professionals
Description: Seek collaboration opportunities with professionals in complementary fields, such as graphic designers, web developers, or SEO specialists. This can involve partnering on projects, cross-referring clients, or offering bundled services to provide a comprehensive solution to clients.
Expected Outcome: Expanded service offerings, increased value proposition to clients, access to new client bases, and potential for mutual growth and referrals

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.