Freelance E-Commerce Strategist Workflow Map

In this article, we’ve created a starter Freelance E-Commerce Strategist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance E-Commerce Strategist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance E-Commerce Strategist

The path towards better systems and processes in your Freelance E-Commerce Strategist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance E-Commerce Strategist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance E-Commerce Strategist

1. Initial Consultation: Meet with the client to understand their business goals, target audience, and current e-commerce setup.
2. Market Research: Conduct thorough research on the client’s industry, competitors, and target market to identify opportunities and trends.
3. Strategy Development: Develop a comprehensive e-commerce strategy tailored to the client’s goals, including website design, marketing channels, and customer experience.
4. Website Development: Collaborate with web developers to create an optimized and user-friendly e-commerce website that aligns with the client’s brand and objectives.
5. Product Catalog Setup: Assist in setting up the client’s product catalog, including product descriptions, pricing, and inventory management.
6. Marketing Campaigns: Plan and execute targeted marketing campaigns across various channels, such as social media, email marketing, and search engine optimization (SEO).
7. Conversion Optimization: Continuously analyze website performance and user behavior to identify areas for improvement and implement strategies to increase conversion rates.
8. Customer Support Integration: Integrate customer support systems, such as live chat or ticketing systems, to ensure prompt and efficient customer service.
9. Analytics and Reporting: Monitor key performance indicators (KPIs) and provide regular reports to the client, highlighting areas of success and areas that need improvement.
10. Continuous Improvement: Collaborate with the client to identify opportunities for growth and implement strategies to enhance the overall e-commerce experience for their customers

Business Growth & Improvement Experiments

Experiment 1: Conversion Rate Optimization (CRO) Testing
Description: Implement A/B testing on the website’s landing pages, product descriptions, and checkout process to identify and optimize elements that drive higher conversion rates. This experiment aims to improve the overall user experience and increase the number of visitors who make a purchase.
Expected Outcome: Increased conversion rates, higher sales, and improved customer satisfaction.

Experiment 2: Social Media Advertising Campaign
Description: Launch targeted social media advertising campaigns on platforms such as Facebook, Instagram, or LinkedIn to reach a wider audience and generate more leads. This experiment involves creating compelling ad content, defining specific target demographics, and monitoring campaign performance.
Expected Outcome: Increased brand visibility, higher engagement, and a boost in lead generation.

Experiment 3: Customer Feedback Analysis
Description: Implement a system to collect and analyze customer feedback, including surveys, reviews, and social media comments. This experiment aims to gain insights into customer preferences, pain points, and satisfaction levels to identify areas for improvement and enhance the overall customer experience.
Expected Outcome: Improved customer satisfaction, enhanced product offerings, and increased customer loyalty.

Experiment 4: Email Marketing Automation
Description: Set up an automated email marketing system to nurture leads, engage with customers, and drive repeat purchases. This experiment involves creating personalized email campaigns, segmenting the audience based on their behavior and preferences, and tracking the effectiveness of different email sequences.
Expected Outcome: Increased customer retention, improved customer lifetime value, and higher email engagement rates.

Experiment 5: Streamlining Order Fulfillment Process
Description: Analyze the current order fulfillment process and identify bottlenecks or inefficiencies. This experiment involves streamlining inventory management, optimizing shipping and delivery processes, and implementing automation tools to improve order accuracy and speed.
Expected Outcome: Faster order processing, reduced errors, and improved customer satisfaction.

Experiment 6: Collaborative Partnerships
Description: Seek out strategic partnerships with complementary businesses or influencers in the e-commerce industry. This experiment involves identifying potential partners, establishing mutually beneficial collaborations, and leveraging each other’s networks to expand reach and attract new customers.
Expected Outcome: Increased brand exposure, access to new customer segments, and potential revenue growth through cross-promotion.

Experiment 7: Website Performance Optimization
Description: Conduct a thorough website performance analysis to identify and address any technical issues that may impact user experience and search engine rankings. This experiment involves optimizing website speed, mobile responsiveness, and implementing SEO best practices.
Expected Outcome: Improved website visibility, higher organic traffic, and enhanced user experience.

Experiment 8: Customer Retention Strategies
Description: Develop and implement customer retention strategies to encourage repeat purchases and foster long-term customer loyalty. This experiment may involve loyalty programs, personalized offers, exclusive discounts, or proactive customer support initiatives.
Expected Outcome: Increased customer retention rates, higher customer lifetime value, and improved brand advocacy.

Experiment 9: Competitive Analysis
Description: Conduct a comprehensive analysis of competitors’ e-commerce strategies, including their pricing, marketing tactics, customer experience, and product offerings. This experiment aims to identify areas where the business can differentiate itself and gain a competitive advantage.
Expected Outcome: Enhanced market positioning, improved product differentiation, and increased market share.

Experiment 10: Upselling and Cross-selling Techniques
Description: Implement upselling and cross-selling techniques to increase the average order value and maximize revenue per customer. This experiment involves analyzing customer purchase patterns, recommending relevant products, and optimizing product bundling strategies.
Expected Outcome: Higher average order value, increased revenue, and improved customer satisfaction through personalized recommendations

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.