Freelance Editorial Illustrator Workflow Map

In this article, we’ve created a starter Freelance Editorial Illustrator Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Editorial Illustrator role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Editorial Illustrator

The path towards better systems and processes in your Freelance Editorial Illustrator role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Editorial Illustrator Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Editorial Illustrator

1. Initial consultation: Meet with the client to discuss their project requirements, goals, and vision for the illustration.
2. Concept development: Brainstorm and create initial sketches or concepts based on the client’s brief and feedback.
3. Client feedback and revisions: Present the initial concepts to the client and gather their feedback for further refinement or revisions.
4. Finalize concept: Incorporate client feedback and make necessary adjustments to the chosen concept, ensuring it aligns with their vision.
5. Detailed illustration creation: Begin the process of creating the final illustration, paying attention to details, composition, and overall aesthetics.
6. Progress updates: Regularly communicate with the client, providing updates on the illustration’s progress and addressing any concerns or questions.
7. Client approval: Present the completed illustration to the client for their final approval, ensuring it meets their expectations and requirements.
8. Delivery and file formats: Prepare the final illustration in the required file formats and deliver it to the client via email or a file-sharing platform.
9. Revisions and final touches: Address any minor revisions or adjustments requested by the client and make final touches to ensure the illustration is perfect.
10. Project closure: Confirm the client’s satisfaction with the final illustration, wrap up any administrative tasks, and close the project

Business Growth & Improvement Experiments

Experiment 1: Collaborative Networking Event
Description: Organize a networking event specifically for freelance editorial illustrators to connect with potential clients, fellow artists, and industry professionals. Invite art directors, publishers, and other relevant stakeholders to attend and showcase your work. Provide opportunities for attendees to engage in discussions and collaborations.
Expected Outcome: Increased visibility and networking opportunities, leading to potential client referrals and collaborations, ultimately expanding your client base and business growth.

Experiment 2: Streamlined Project Management System
Description: Implement a project management system to streamline your workflow and improve communication with clients. Use tools such as Trello or Asana to create task boards, set deadlines, and track progress. Ensure that clients have access to the system to provide feedback and monitor project status.
Expected Outcome: Improved efficiency, reduced miscommunication, and enhanced client satisfaction, resulting in increased repeat business and positive word-of-mouth referrals.

Experiment 3: Diversified Service Offerings
Description: Expand your service offerings beyond editorial illustration to include other design and creative services such as branding, packaging design, or social media graphics. Showcase your versatility and expertise in various design areas through your portfolio and marketing materials.
Expected Outcome: Increased market reach, attracting clients who require a broader range of design services. This diversification can lead to higher revenue streams and a more stable business.

Experiment 4: Content Marketing Campaign
Description: Develop a content marketing strategy to establish yourself as an industry expert and attract potential clients. Create a blog or YouTube channel where you share insights, tips, and tutorials related to editorial illustration and design. Promote your content through social media platforms and engage with your audience.
Expected Outcome: Increased brand awareness, positioning yourself as a thought leader in the industry. This can lead to a larger online following, increased website traffic, and potential client inquiries.

Experiment 5: Client Feedback Surveys
Description: Implement a system to collect feedback from clients after completing projects. Create a short survey to gather insights on their experience working with you, the quality of your work, and areas for improvement. Use this feedback to refine your processes and address any shortcomings.
Expected Outcome: Improved client satisfaction, better understanding of client needs, and the ability to make necessary adjustments to enhance the overall client experience. This can result in increased client retention and positive testimonials

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.