Freelance Email Copywriter Workflow Map

In this article, we’ve created a starter Freelance Email Copywriter Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Email Copywriter role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Email Copywriter

The path towards better systems and processes in your Freelance Email Copywriter role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Email Copywriter Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Email Copywriter

1. Initial client consultation: This stage involves understanding the client’s requirements, goals, and target audience for the email copywriting project.
2. Research and analysis: In this stage, the freelance email copywriter conducts thorough research on the client’s industry, competitors, and target market to gather relevant information and insights.
3. Content strategy development: The copywriter creates a comprehensive content strategy that outlines the key messaging, tone, and structure for the email campaign.
4. Copywriting and drafting: This stage involves writing compelling and persuasive email copy that aligns with the client’s brand voice and effectively communicates the desired message.
5. Review and revisions: The copywriter collaborates with the client to review and refine the initial drafts, incorporating feedback and making necessary revisions to ensure the copy meets the client’s expectations.
6. Design and formatting: If required, the copywriter collaborates with designers or uses email marketing platforms to create visually appealing email templates that enhance the overall impact of the copy.
7. Testing and optimization: The copywriter conducts A/B testing and analyzes the performance of different email variations to optimize open rates, click-through rates, and conversions.
8. Final approval and delivery: Once the client is satisfied with the final version of the email copy, the freelance copywriter seeks their approval and delivers the completed copy for implementation.
9. Performance tracking and reporting: The copywriter monitors the performance of the email campaign, tracking key metrics such as open rates, click-through rates, and conversions, and provides regular reports to the client.
10. Continuous improvement and feedback: This stage involves analyzing the campaign’s performance, gathering client feedback, and identifying areas for improvement to enhance future email copywriting projects

Business Growth & Improvement Experiments

Experiment 1: A/B Testing Subject Lines
Description: Create two different subject lines for email campaigns and send them to separate segments of your email list. Monitor open rates and click-through rates to determine which subject line performs better.
Expected Outcome: By identifying the subject line that generates higher engagement, you can optimize your email campaigns and increase open rates, leading to improved click-through rates and potentially higher conversions.

Experiment 2: Personalized Email Content
Description: Segment your email list based on specific criteria such as demographics, interests, or past interactions. Tailor the content of your emails to each segment, providing personalized recommendations or offers.
Expected Outcome: By delivering more relevant content to your subscribers, you can enhance engagement and build stronger connections. This experiment aims to increase open rates, click-through rates, and ultimately conversions by providing a more personalized experience.

Experiment 3: Email Automation
Description: Implement an email automation system to set up triggered emails based on specific actions or events, such as welcome emails, abandoned cart reminders, or post-purchase follow-ups.
Expected Outcome: By automating certain email sequences, you can save time and ensure consistent communication with your audience. This experiment aims to improve customer retention, increase repeat purchases, and enhance overall customer satisfaction.

Experiment 4: Referral Program
Description: Create a referral program where existing clients are incentivized to refer new clients to your freelance email copywriting services. Offer rewards or discounts for successful referrals.
Expected Outcome: By leveraging the power of word-of-mouth marketing, this experiment aims to increase your client base and generate new business opportunities. A successful referral program can lead to a steady stream of high-quality leads and potentially boost revenue.

Experiment 5: Collaboration with Complementary Freelancers
Description: Identify freelancers in related fields, such as graphic designers or web developers, and explore opportunities for collaboration. Offer joint packages or cross-promote each other’s services to expand your reach and provide comprehensive solutions to clients.
Expected Outcome: By partnering with complementary freelancers, you can offer a more comprehensive service package, attract new clients, and potentially increase revenue. This experiment aims to tap into new markets and leverage the expertise of other professionals to enhance your overall offering.

Experiment 6: Test Different Call-to-Actions (CTAs)
Description: Experiment with different CTAs in your email copy, such as “Buy Now,” “Learn More,” or “Get Started.” Monitor click-through rates and conversion rates to determine which CTAs resonate best with your audience.
Expected Outcome: By optimizing your CTAs, you can improve the effectiveness of your email campaigns and increase conversions. This experiment aims to drive more actions from your subscribers and ultimately boost your business’s bottom line

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.