Freelance Email Copywriter Workflow Map

In this article, we’ve created a starter Freelance Email Copywriter Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Email Copywriter role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Email Copywriter

The path towards better systems and processes in your Freelance Email Copywriter role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Email Copywriter Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Email Copywriter

1. Initial client consultation: This stage involves understanding the client’s requirements, goals, and target audience to create an effective email copywriting strategy.
2. Research and analysis: Conducting thorough research on the client’s industry, competitors, and target market to gather insights and develop a compelling email copy.
3. Content planning: Creating a content plan that outlines the email campaign’s objectives, target audience segments, messaging, and desired outcomes.
4. Copywriting: Crafting persuasive and engaging email copy that aligns with the client’s brand voice, captures attention, and drives desired actions.
5. Review and revisions: Collaborating with the client to review the initial draft, incorporating feedback, and making necessary revisions to ensure the copy meets their expectations.
6. Design and layout: Collaborating with designers or using email marketing platforms to create visually appealing email templates that enhance the copy’s impact.
7. Testing and optimization: Conducting A/B testing to evaluate different subject lines, copy variations, and call-to-action strategies to optimize email performance and increase open and click-through rates.
8. Email automation setup: Assisting clients in setting up email automation tools or platforms to streamline their email campaigns, segment their audience, and schedule email sends.
9. Performance tracking and reporting: Monitoring key metrics such as open rates, click-through rates, conversions, and ROI to assess the effectiveness of the email campaigns and provide clients with detailed performance reports.
10. Continuous improvement: Analyzing campaign results, identifying areas for improvement, and providing recommendations to enhance future email campaigns, ensuring ongoing success and growth for the client’s business

Business Growth & Improvement Experiments

Experiment 1: A/B Testing Subject Lines
Description: Create two different subject lines for the same email campaign and send them to separate segments of your email list. Monitor the open rates and click-through rates to determine which subject line performs better.
Expected Outcome: By identifying the subject line that generates higher engagement, you can optimize your email campaigns and increase open rates, leading to improved conversions and sales.

Experiment 2: Personalization Experiment
Description: Segment your email list based on various criteria such as demographics, purchase history, or engagement level. Craft personalized email content tailored to each segment and track the response rates.
Expected Outcome: Personalized emails tend to have higher open and click-through rates. By analyzing the results, you can identify the most effective personalization strategies and enhance customer engagement, leading to increased conversions and customer loyalty.

Experiment 3: Testing Different Call-to-Action (CTA) Placement
Description: Create two versions of an email campaign with different CTA placements, such as at the beginning or end of the email. Monitor the click-through rates and conversion rates to determine which CTA placement drives better results.
Expected Outcome: By optimizing the CTA placement, you can increase the likelihood of recipients taking the desired action, resulting in improved conversions and sales.

Experiment 4: Email Frequency Testing
Description: Test different email frequencies by sending emails at varying intervals, such as once a week, twice a week, or once every two weeks. Monitor the unsubscribe rates and engagement metrics to identify the optimal email frequency for your audience.
Expected Outcome: Finding the right balance between staying top-of-mind and avoiding email fatigue is crucial. By determining the ideal email frequency, you can maintain a healthy subscriber base, reduce unsubscribes, and improve overall engagement.

Experiment 5: Testing Different Email Templates
Description: Create two versions of an email campaign using different templates, such as a plain text email versus a visually appealing HTML template. Monitor the open rates, click-through rates, and conversion rates to determine which template resonates better with your audience.
Expected Outcome: The choice of email template can significantly impact the recipient’s perception and engagement. By identifying the most effective template, you can enhance the overall user experience, increase engagement, and drive better results.

Experiment 6: Email Segmentation Testing
Description: Divide your email list into different segments based on specific criteria, such as geographic location, industry, or job title. Tailor your email content to each segment and track the response rates to identify the most responsive segments.
Expected Outcome: By targeting specific segments with personalized content, you can improve relevancy and engagement, leading to higher open rates, click-through rates, and conversions within those segments.

Experiment 7: Testing Email Automation Workflows
Description: Implement email automation workflows to nurture leads or engage with customers at different stages of the sales funnel. Monitor the conversion rates and customer retention metrics to determine the effectiveness of the automation sequences.
Expected Outcome: By automating certain email sequences, you can save time, maintain consistent communication, and improve customer journey. Optimizing these workflows can lead to increased conversions, customer satisfaction, and loyalty.

Experiment 8: Testing Email Content Length
Description: Create two versions of an email campaign with different content lengths, such as a concise message versus a more detailed one. Monitor the engagement metrics, including open rates, click-through rates, and time spent reading the email, to determine the optimal content length for your audience.
Expected Outcome: Finding the right balance between providing enough information and avoiding overwhelming recipients is crucial. By identifying the ideal content length, you can improve readability, engagement, and ultimately, conversions

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.