Freelance Email Deliverability Consultant Workflow Map

In this article, we’ve created a starter Freelance Email Deliverability Consultant Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Email Deliverability Consultant role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Email Deliverability Consultant

The path towards better systems and processes in your Freelance Email Deliverability Consultant role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Email Deliverability Consultant Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Email Deliverability Consultant

1. Initial consultation: Meet with the client to understand their email deliverability challenges and goals.
2. Audit and analysis: Assess the client’s current email infrastructure, practices, and deliverability metrics.
3. Strategy development: Collaborate with the client to create a customized email deliverability strategy based on the audit findings.
4. Infrastructure setup: Assist the client in implementing recommended changes to their email infrastructure, including authentication protocols, DNS settings, and email service provider configurations.
5. Content optimization: Advise the client on best practices for email content, including subject lines, body text, and call-to-action elements, to improve deliverability.
6. List hygiene and segmentation: Help the client clean and segment their email lists to ensure they are targeting the right audience and minimizing the risk of spam complaints.
7. Monitoring and reporting: Set up monitoring systems to track email deliverability metrics, such as open rates, click-through rates, bounce rates, and spam complaints. Provide regular reports to the client.
8. Troubleshooting and issue resolution: Address any deliverability issues that arise, such as email bounces, spam filtering problems, or blacklisting. Implement corrective measures to resolve these issues promptly.
9. Training and education: Conduct training sessions or provide educational resources to the client’s team on email deliverability best practices, ensuring they have the knowledge to maintain good deliverability in the long term.
10. Ongoing support and optimization: Continuously monitor and optimize the client’s email deliverability performance, making adjustments as needed to ensure optimal results

Business Growth & Improvement Experiments

Experiment 1: A/B Testing Subject Lines
Description: Test different subject lines in email campaigns to determine which ones yield higher open rates and engagement. Vary elements such as length, tone, personalization, and urgency to identify the most effective subject line strategies.
Expected Outcome: Increased open rates and engagement, leading to improved email deliverability and higher conversion rates.

Experiment 2: Segmentation and Personalization
Description: Implement a segmentation strategy to divide the email list into smaller, targeted groups based on demographics, interests, or previous interactions. Personalize the content and messaging for each segment to enhance relevance and engagement.
Expected Outcome: Higher open rates, click-through rates, and conversions as recipients receive more tailored and personalized emails, resulting in improved email deliverability and customer satisfaction.

Experiment 3: Email Deliverability Audit
Description: Conduct a comprehensive audit of the email deliverability process, including email authentication, sender reputation, and email infrastructure. Identify any potential issues or areas for improvement, such as spam complaints, blacklisting, or technical configuration.
Expected Outcome: Improved email deliverability rates, reduced chances of emails being marked as spam, and enhanced sender reputation, leading to increased email reach and engagement.

Experiment 4: Email List Hygiene
Description: Cleanse the email list by removing inactive or unengaged subscribers. Implement a re-engagement campaign to encourage inactive subscribers to interact with the emails or opt-out if they are no longer interested. Regularly monitor and maintain the email list to ensure it remains up-to-date and engaged.
Expected Outcome: Higher engagement rates, reduced bounce rates, improved email deliverability, and a more responsive and active email list.

Experiment 5: Email Content Optimization
Description: Analyze the performance of different email content elements, such as copy, design, call-to-action placement, and visuals. Test variations of these elements to identify the most effective combination that resonates with the target audience and drives desired actions.
Expected Outcome: Increased click-through rates, conversions, and overall engagement, resulting in improved email deliverability and business growth.

Experiment 6: Email Automation and Drip Campaigns
Description: Implement automated email workflows and drip campaigns to nurture leads, onboard new clients, or re-engage inactive subscribers. Set up triggers and personalized sequences to deliver timely and relevant content based on recipient behavior or specific milestones.
Expected Outcome: Improved lead nurturing, increased customer retention, enhanced customer experience, and higher email deliverability rates through targeted and timely communication.

Experiment 7: Email Reputation Management
Description: Monitor and manage the sender reputation by regularly checking feedback loops, spam complaints, and blacklisting. Implement strategies to address any reputation issues promptly, such as improving email content, optimizing email infrastructure, or resolving deliverability problems.
Expected Outcome: Enhanced sender reputation, reduced chances of emails being marked as spam, improved email deliverability rates, and increased trust from email service providers and recipients

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.