Freelance Email Deliverability Expert Workflow Map

In this article, we’ve created a starter Freelance Email Deliverability Expert Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Email Deliverability Expert role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Email Deliverability Expert

The path towards better systems and processes in your Freelance Email Deliverability Expert role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Email Deliverability Expert Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Email Deliverability Expert

1. Initial consultation: Meet with clients to understand their email deliverability challenges and goals.
2. Audit and analysis: Assess the client’s current email infrastructure, practices, and reputation to identify areas for improvement.
3. Strategy development: Collaborate with the client to create a customized email deliverability strategy that aligns with their business objectives.
4. Infrastructure setup: Assist in setting up and configuring email authentication protocols, such as SPF, DKIM, and DMARC, to enhance deliverability.
5. List hygiene and segmentation: Advise on best practices for maintaining a clean and engaged email list, including segmenting subscribers based on their preferences and behavior.
6. Content optimization: Provide guidance on crafting compelling and relevant email content that resonates with the target audience and avoids spam filters.
7. Testing and monitoring: Conduct regular tests to ensure emails are rendering correctly across different devices and email clients. Monitor deliverability metrics and identify any issues promptly.
8. Reputation management: Implement strategies to maintain a positive sender reputation, including managing spam complaints, bounce rates, and unsubscribe requests.
9. Deliverability troubleshooting: Investigate and resolve any deliverability issues, such as emails landing in spam folders or being blocked by ISPs.
10. Continuous improvement: Regularly review and refine the email deliverability strategy based on performance metrics and industry best practices to optimize results

Business Growth & Improvement Experiments

Experiment 1: A/B Testing Subject Lines
Description: Test different subject lines in email campaigns to determine which ones yield higher open rates and engagement. Vary elements such as length, tone, personalization, and urgency to identify the most effective subject line strategies.
Expected Outcome: Increased open rates and engagement, leading to improved email deliverability and higher conversion rates.

Experiment 2: Segmentation and Personalization
Description: Implement a segmentation strategy to divide the email list into smaller, targeted groups based on demographics, interests, or previous interactions. Personalize the content and messaging for each segment to enhance relevance and engagement.
Expected Outcome: Higher open rates, click-through rates, and conversions as recipients receive more tailored and personalized emails, resulting in improved email deliverability and customer satisfaction.

Experiment 3: Email Deliverability Audit
Description: Conduct a comprehensive audit of the email deliverability process, including email authentication, sender reputation, and spam filters. Identify any potential issues or areas for improvement and implement necessary changes to ensure emails reach the intended recipients’ inboxes.
Expected Outcome: Improved email deliverability rates, reduced chances of emails being marked as spam, and increased overall email campaign effectiveness.

Experiment 4: Email List Hygiene
Description: Regularly clean and update the email list by removing inactive or invalid email addresses. Implement a re-engagement campaign to reconnect with dormant subscribers and encourage them to remain on the list or opt-out if no longer interested.
Expected Outcome: Higher deliverability rates, reduced bounce rates, improved sender reputation, and increased engagement from an active and interested audience.

Experiment 5: Email Automation and Drip Campaigns
Description: Implement automated email workflows and drip campaigns to nurture leads, onboard new customers, or re-engage inactive subscribers. Set up triggers and personalized content to deliver timely and relevant messages throughout the customer journey.
Expected Outcome: Improved customer engagement, increased conversions, and enhanced email deliverability by providing targeted and timely communication to recipients.

Experiment 6: Email Content Optimization
Description: Test different email content elements such as copy, design, call-to-action placement, and visuals to identify the most effective combinations. Analyze metrics like open rates, click-through rates, and conversions to determine the optimal content strategy.
Expected Outcome: Higher engagement rates, increased conversions, and improved email deliverability as recipients find the content more compelling and relevant.

Experiment 7: Email Frequency Testing
Description: Experiment with different email sending frequencies to find the optimal balance between staying top-of-mind and avoiding email fatigue. Test variations such as weekly, bi-weekly, or monthly newsletters to determine the frequency that generates the highest engagement and lowest unsubscribe rates.
Expected Outcome: Improved engagement rates, reduced unsubscribe rates, and enhanced email deliverability by finding the ideal frequency that resonates with the target audience.

Experiment 8: Email Feedback and Surveys
Description: Incorporate feedback mechanisms and surveys within email campaigns to gather insights from recipients. Ask for feedback on content, frequency, and overall satisfaction to understand how to improve the email deliverability experience.
Expected Outcome: Enhanced understanding of recipients’ preferences, improved email content and strategy, increased customer satisfaction, and ultimately improved email deliverability

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.