Freelance Email Marketer Workflow Map

In this article, we’ve created a starter Freelance Email Marketer Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Email Marketer role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Email Marketer

The path towards better systems and processes in your Freelance Email Marketer role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Email Marketer Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Email Marketer

1. Initial client consultation: This stage involves understanding the client’s goals, target audience, and email marketing objectives.

2. Email campaign strategy development: In this stage, the freelance email marketer creates a comprehensive strategy that aligns with the client’s goals and objectives. This includes determining the frequency of emails, content creation, and segmentation strategies.

3. Email template design: The freelancer designs visually appealing and responsive email templates that reflect the client’s brand identity and resonate with the target audience.

4. Content creation: This stage involves creating engaging and relevant content for the email campaigns, including compelling subject lines, body copy, and call-to-action buttons.

5. List segmentation: The freelancer segments the client’s email list based on various criteria such as demographics, purchase history, or engagement levels. This ensures that the right message reaches the right audience.

6. Email automation setup: Setting up automated email sequences is crucial for delivering personalized and timely messages to subscribers. The freelancer configures automation workflows to nurture leads, onboard new subscribers, or re-engage inactive customers.

7. Testing and optimization: Before launching the email campaigns, the freelancer conducts thorough testing to ensure proper rendering across different email clients and devices. They also analyze open rates, click-through rates, and conversion rates to optimize future campaigns.

8. Campaign deployment: Once the email campaigns are ready, the freelancer schedules and deploys them to the segmented email list, ensuring proper timing and delivery.

9. Performance tracking and reporting: The freelancer monitors the performance of each email campaign, tracking key metrics such as open rates, click-through rates, and conversions. They provide regular reports to the client, highlighting successes and areas for improvement.

10. Continuous improvement: Based on the performance data and client feedback, the freelancer identifies areas for improvement and implements changes to enhance future email campaigns. This stage involves refining strategies, optimizing content, and staying updated with industry best practices

Business Growth & Improvement Experiments

Experiment 1: A/B Testing Subject Lines
Description: In this experiment, the freelance email marketer can test different subject lines for their email campaigns. They can create two versions of the same email with different subject lines and send them to separate segments of their email list. By analyzing the open rates and click-through rates, they can determine which subject line resonates better with their audience.
Expected Outcome: The expected outcome of this experiment is to identify the subject line that generates higher open rates and click-through rates, leading to increased engagement and ultimately higher conversion rates.

Experiment 2: Personalization Testing
Description: This experiment involves testing the effectiveness of personalized emails versus generic ones. The freelance email marketer can create two versions of an email campaign, one with personalized content addressing the recipient by name and mentioning their previous interactions, and another with a generic approach. By analyzing the response rates and conversion rates, they can determine whether personalization has a significant impact on engagement and sales.
Expected Outcome: The expected outcome of this experiment is to determine whether personalization leads to higher response rates and conversion rates, allowing the freelance email marketer to tailor their future campaigns accordingly.

Experiment 3: Timing Optimization
Description: This experiment focuses on testing the optimal time to send emails to the target audience. The freelance email marketer can divide their email list into different segments and send the same email at different times of the day or week. By analyzing the open rates, click-through rates, and conversion rates, they can identify the most effective timing for their email campaigns.
Expected Outcome: The expected outcome of this experiment is to determine the best time to send emails, resulting in higher open rates, click-through rates, and ultimately improved conversion rates.

Experiment 4: Content Testing
Description: This experiment involves testing different types of content within email campaigns. The freelance email marketer can create variations of their emails, each with a different content format, such as text-only, image-heavy, or video-based. By analyzing the engagement metrics, such as click-through rates and conversion rates, they can identify the content format that resonates best with their audience.
Expected Outcome: The expected outcome of this experiment is to determine the most effective content format that leads to higher engagement and conversion rates, enabling the freelance email marketer to optimize their future campaigns accordingly.

Experiment 5: Call-to-Action (CTA) Testing
Description: This experiment focuses on testing different call-to-action elements within email campaigns. The freelance email marketer can create variations of their emails, each with a different CTA button design, placement, or wording. By analyzing the click-through rates and conversion rates, they can identify the most effective CTA elements that drive action from their audience.
Expected Outcome: The expected outcome of this experiment is to determine the most effective CTA elements that lead to higher click-through rates and conversion rates, allowing the freelance email marketer to optimize their CTAs for better results

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.