Freelance Email Strategist Workflow Map

In this article, we’ve created a starter Freelance Email Strategist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Email Strategist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Email Strategist

The path towards better systems and processes in your Freelance Email Strategist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Email Strategist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Email Strategist

1. Initial Consultation: Meet with the client to understand their email marketing goals, target audience, and overall business objectives.
2. Strategy Development: Create a comprehensive email marketing strategy that aligns with the client’s goals and objectives.
3. Content Creation: Develop engaging and persuasive email content that resonates with the target audience and drives desired actions.
4. Design and Layout: Create visually appealing email templates that reflect the client’s brand identity and enhance the overall user experience.
5. List Segmentation: Analyze the client’s subscriber list and segment it based on various criteria such as demographics, interests, and engagement levels.
6. Campaign Setup: Configure the email marketing platform, integrate necessary tools, and set up automated campaigns for optimal efficiency.
7. Testing and Optimization: Conduct A/B testing to identify the most effective subject lines, content variations, and call-to-action strategies. Continuously optimize campaigns based on performance data.
8. Delivery and Tracking: Schedule and send out email campaigns to the segmented subscriber list. Monitor delivery rates, open rates, click-through rates, and other key metrics.
9. Performance Analysis: Analyze campaign performance data to assess the effectiveness of the email marketing strategy and identify areas for improvement.
10. Reporting and Recommendations: Provide clients with detailed reports on campaign performance, along with actionable recommendations for future email marketing initiatives

Business Growth & Improvement Experiments

Experiment 1: A/B Testing Subject Lines
Description: Test different subject lines in email campaigns to determine which ones generate higher open rates and engagement. Vary elements such as length, tone, personalization, and urgency to identify the most effective approach.
Expected Outcome: By identifying subject lines that resonate with the target audience, the freelance email strategist can increase open rates, improve click-through rates, and ultimately enhance the overall effectiveness of email campaigns.

Experiment 2: Segmentation Testing
Description: Divide the email list into different segments based on demographics, interests, or past engagement levels. Tailor email content and offers specifically for each segment to determine which approach yields the highest conversion rates and customer satisfaction.
Expected Outcome: By delivering more personalized and relevant content to different segments, the freelance email strategist can expect to see increased engagement, higher conversion rates, and improved customer loyalty.

Experiment 3: Email Automation Implementation
Description: Introduce email automation tools and workflows to streamline repetitive tasks, such as welcome emails, follow-ups, and abandoned cart reminders. Automating these processes can save time, reduce errors, and ensure timely communication with subscribers.
Expected Outcome: By implementing email automation, the freelance email strategist can increase efficiency, improve response times, and provide a more consistent and personalized experience for subscribers, leading to higher customer satisfaction and potentially increased revenue.

Experiment 4: Content Testing
Description: Test different types of content within email campaigns, such as long-form articles, short tips, videos, or infographics. Monitor engagement metrics to determine which content formats resonate best with the target audience and drive higher click-through rates.
Expected Outcome: By identifying the most engaging content formats, the freelance email strategist can optimize email campaigns to deliver content that captures the attention of subscribers, increases click-through rates, and drives more traffic to desired destinations.

Experiment 5: Email List Growth Strategies
Description: Implement various tactics to grow the email subscriber list, such as offering lead magnets, optimizing website opt-in forms, running social media campaigns, or partnering with complementary businesses for cross-promotion. Test different strategies to identify the most effective methods for attracting new subscribers.
Expected Outcome: By successfully growing the email subscriber list, the freelance email strategist can expand their reach, increase potential leads, and ultimately generate more business opportunities

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.