Freelance Graphic Identity Consultant Workflow Map

In this article, we’ve created a starter Freelance Graphic Identity Consultant Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Graphic Identity Consultant role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Graphic Identity Consultant

The path towards better systems and processes in your Freelance Graphic Identity Consultant role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Graphic Identity Consultant Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Graphic Identity Consultant

1. Initial consultation: Meet with the client to understand their design needs, goals, and brand identity requirements.
2. Research and analysis: Conduct market research, competitor analysis, and gather information about the client’s target audience to inform the design process.
3. Concept development: Generate multiple design concepts and present them to the client for feedback and selection.
4. Design refinement: Collaborate with the client to refine the chosen concept, making necessary revisions and adjustments.
5. Final design creation: Develop the final graphic identity, including logo design, color palette, typography, and other visual elements.
6. Presentation and approval: Present the final design to the client for approval, ensuring it aligns with their vision and brand identity.
7. Production and implementation: Prepare the necessary files and assets for the client to use across various platforms and mediums.
8. Brand guidelines creation: Develop comprehensive brand guidelines that outline the proper usage and application of the graphic identity.
9. Delivery and handover: Provide the client with all the final design files and assets, ensuring a smooth transition for their use.
10. Post-project support: Offer ongoing support and assistance to the client, addressing any questions or concerns that may arise after the project’s completion

Business Growth & Improvement Experiments

Experiment 1: Client Feedback Survey
Description: Create a comprehensive survey to gather feedback from clients about their experience working with you. Include questions about communication, project satisfaction, and overall impression. This will help you identify areas for improvement and understand client needs better.
Expected Outcome: By collecting feedback, you can gain insights into your strengths and weaknesses, allowing you to make necessary adjustments to enhance client satisfaction and improve your services.

Experiment 2: Streamlined Project Management System
Description: Implement a project management system to streamline your workflow and improve efficiency. This system should include features such as task assignment, progress tracking, and file sharing, enabling you to manage projects more effectively and collaborate seamlessly with clients.
Expected Outcome: By adopting a project management system, you can enhance organization, reduce errors, and improve communication, resulting in increased productivity and client satisfaction.

Experiment 3: Social Media Advertising Campaign
Description: Launch a targeted social media advertising campaign to promote your services and reach a wider audience. Utilize platforms such as Facebook, Instagram, or LinkedIn to showcase your portfolio, highlight your expertise, and attract potential clients.
Expected Outcome: Through social media advertising, you can increase brand visibility, generate leads, and expand your client base, ultimately leading to business growth and increased revenue.

Experiment 4: Collaboration with Complementary Professionals
Description: Seek opportunities to collaborate with professionals in complementary fields, such as web developers or copywriters. By partnering with these individuals, you can offer comprehensive solutions to clients and expand your service offerings.
Expected Outcome: Collaborating with complementary professionals can lead to cross-referrals, increased project scope, and a more holistic approach to client projects, ultimately enhancing your reputation and business growth.

Experiment 5: Continuous Professional Development
Description: Invest time and resources in continuous professional development by attending workshops, webinars, or industry conferences. Stay updated with the latest design trends, software advancements, and industry best practices to ensure you are offering cutting-edge solutions to your clients.
Expected Outcome: By continuously improving your skills and knowledge, you can provide high-quality services, stay competitive in the market, and attract clients who value expertise and innovation

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.