Freelance Marketing Strategist Workflow Map

In this article, we’ve created a starter Freelance Marketing Strategist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Marketing Strategist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Marketing Strategist

The path towards better systems and processes in your Freelance Marketing Strategist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Marketing Strategist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Marketing Strategist

1. Initial consultation: Meet with the client to understand their business goals, target audience, and marketing objectives.
2. Research and analysis: Conduct market research, competitor analysis, and customer profiling to identify opportunities and develop a strategic marketing plan.
3. Strategy development: Create a comprehensive marketing strategy that aligns with the client’s goals and objectives, including target audience segmentation, messaging, and channel selection.
4. Campaign planning: Develop a detailed plan for executing marketing campaigns, including setting objectives, defining key performance indicators (KPIs), and creating a timeline.
5. Content creation: Generate compelling and engaging content, such as blog posts, social media updates, email newsletters, and website copy, to attract and engage the target audience.
6. Campaign execution: Implement the marketing campaigns across various channels, ensuring proper tracking and monitoring of performance metrics.
7. Performance analysis: Analyze the effectiveness of marketing campaigns using data analytics tools, identify areas for improvement, and make data-driven recommendations.
8. Optimization and refinement: Continuously optimize marketing campaigns based on performance analysis, adjusting strategies, messaging, and targeting to maximize results.
9. Client reporting: Provide regular reports to clients, highlighting campaign performance, key insights, and recommendations for future improvements.
10. Continuous improvement: Collaborate with clients to identify opportunities for enhancing their overall marketing efforts, implementing new strategies, and staying ahead of industry trends

Business Growth & Improvement Experiments

Experiment 1: Targeted Email Campaign
Description: Create a targeted email campaign to reach potential clients in a specific industry or niche. Develop personalized and compelling email content that highlights the benefits of your marketing services. Use email automation tools to track open rates, click-through rates, and conversions.
Expected Outcome: Increased engagement and conversion rates, leading to a higher number of qualified leads and potential clients.

Experiment 2: Social Media Advertising
Description: Launch a social media advertising campaign on platforms such as Facebook, Instagram, or LinkedIn. Develop visually appealing and persuasive ad creatives that showcase your expertise and services. Utilize targeting options to reach your ideal audience based on demographics, interests, and behaviors.
Expected Outcome: Increased brand visibility, higher website traffic, and a boost in inquiries and conversions from potential clients.

Experiment 3: Referral Program
Description: Implement a referral program to incentivize existing clients to refer your services to their network. Offer rewards or discounts for successful referrals, and create a system to track and reward referrals. Promote the referral program through email newsletters, social media, and personalized outreach to existing clients.
Expected Outcome: A steady stream of new clients referred by satisfied customers, leading to increased business growth and a stronger client base.

Experiment 4: Content Marketing Strategy
Description: Develop a comprehensive content marketing strategy that includes creating blog posts, articles, videos, or podcasts related to your industry expertise. Optimize the content for search engines and share it across various platforms, including your website, social media channels, and industry-specific forums or communities.
Expected Outcome: Improved brand authority and visibility, increased organic website traffic, and a higher likelihood of attracting potential clients who are actively seeking marketing services.

Experiment 5: Client Feedback Surveys
Description: Create and distribute client feedback surveys to gather insights on your services, customer satisfaction, and areas for improvement. Use online survey tools to collect anonymous feedback and analyze the results to identify patterns or common pain points. Implement necessary changes based on the feedback received.
Expected Outcome: Enhanced client satisfaction, improved service offerings, and increased client retention rates through addressing identified pain points and making necessary improvements.

Experiment 6: Collaboration with Complementary Service Providers
Description: Identify and reach out to complementary service providers, such as graphic designers, web developers, or copywriters, to explore potential collaboration opportunities. Develop mutually beneficial partnerships where you can refer clients to each other, offer bundled services, or create joint marketing campaigns.
Expected Outcome: Expanded service offerings, increased client value, and access to a wider network of potential clients through cross-promotion and referrals from complementary service providers

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.