Freelance Online Advertising Strategist Workflow Map

In this article, we’ve created a starter Freelance Online Advertising Strategist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Online Advertising Strategist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Online Advertising Strategist

The path towards better systems and processes in your Freelance Online Advertising Strategist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Online Advertising Strategist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Online Advertising Strategist

1. Initial consultation: Meet with the client to understand their business goals, target audience, and advertising objectives.
2. Research and analysis: Conduct market research, competitor analysis, and audience segmentation to identify the most effective advertising channels and strategies.
3. Campaign planning: Develop a comprehensive advertising strategy, including budget allocation, campaign objectives, messaging, and creative assets.
4. Ad creation: Design and create compelling advertisements that align with the client’s brand and resonate with the target audience.
5. Campaign setup: Set up advertising accounts, configure targeting options, and implement tracking mechanisms to measure campaign performance.
6. Campaign launch: Activate the advertising campaigns across various platforms, ensuring proper targeting and monitoring for any issues or optimizations.
7. Performance monitoring: Continuously monitor campaign performance, analyzing key metrics such as click-through rates, conversion rates, and return on ad spend.
8. Optimization and testing: Identify underperforming ads or channels and make data-driven adjustments to improve campaign effectiveness and maximize ROI.
9. Reporting and analysis: Generate regular reports to provide clients with insights into campaign performance, highlighting key metrics and recommendations for improvement.
10. Continuous improvement: Collaborate with the client to identify areas for improvement, implement feedback, and refine advertising strategies to achieve long-term success

Business Growth & Improvement Experiments

Experiment 1: A/B Testing Ad Copy
Description: Create two versions of ad copy for a specific campaign and test them against each other to determine which one performs better in terms of click-through rates and conversions.
Expected Outcome: By identifying the more effective ad copy, the strategist can optimize their advertising campaigns and increase the overall success rate, leading to higher client satisfaction and potential business growth.

Experiment 2: Target Audience Segmentation
Description: Divide the client’s target audience into different segments based on demographics, interests, or behavior patterns. Create separate advertising campaigns for each segment to deliver more personalized and relevant messages.
Expected Outcome: By tailoring advertising efforts to specific target segments, the strategist can improve engagement rates, increase conversions, and enhance the overall return on investment for their clients.

Experiment 3: Landing Page Optimization
Description: Analyze the performance of landing pages used in advertising campaigns and identify areas for improvement. Experiment with different layouts, headlines, call-to-action buttons, or forms to enhance user experience and increase conversion rates.
Expected Outcome: By optimizing landing pages, the strategist can improve the conversion rate of visitors into leads or customers, resulting in higher client satisfaction and potentially attracting new clients through positive word-of-mouth.

Experiment 4: Social Media Advertising Expansion
Description: Explore new social media platforms or advertising features that align with the client’s target audience. Experiment with running ads on platforms such as TikTok, Snapchat, or LinkedIn to expand reach and engagement.
Expected Outcome: By diversifying advertising efforts across various social media platforms, the strategist can tap into new audiences, increase brand visibility, and potentially generate more leads or sales for their clients.

Experiment 5: Performance Tracking and Reporting Automation
Description: Implement tools or software that automate the tracking and reporting of advertising campaign performance. This could include using platforms like Google Analytics or marketing automation software to streamline data collection and reporting processes.
Expected Outcome: By automating performance tracking and reporting, the strategist can save time, reduce human error, and provide clients with more accurate and timely insights, leading to improved client satisfaction and potentially attracting new clients through positive referrals.

Experiment 6: Collaborative Partnerships
Description: Identify potential collaborative partnerships with complementary businesses or influencers in the client’s industry. Explore opportunities for cross-promotion or joint advertising campaigns to leverage each other’s audiences.
Expected Outcome: By forming collaborative partnerships, the strategist can expand their network, reach new audiences, and potentially generate more leads or sales for their clients. This experiment can also lead to long-term business growth through mutually beneficial relationships.

Experiment 7: Customer Feedback Surveys
Description: Implement customer feedback surveys to gather insights on the client’s advertising campaigns, customer satisfaction, and areas for improvement. Use the feedback to make data-driven decisions and refine advertising strategies.
Expected Outcome: By actively seeking customer feedback, the strategist can gain valuable insights into their clients’ needs and preferences, allowing them to tailor their advertising strategies accordingly. This experiment can lead to improved client satisfaction, increased customer retention, and potential business growth through positive referrals

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.