Freelance Online Visibility Consultant Workflow Map

In this article, we’ve created a starter Freelance Online Visibility Consultant Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Online Visibility Consultant role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Online Visibility Consultant

The path towards better systems and processes in your Freelance Online Visibility Consultant role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Online Visibility Consultant Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Online Visibility Consultant

1. Initial consultation: Meet with the client to understand their goals, objectives, and specific requirements for improving their online visibility in the engineering and architecture industry.
2. Research and analysis: Conduct a thorough analysis of the client’s current online presence, including their website, social media profiles, and search engine rankings. Identify areas for improvement and opportunities for growth.
3. Strategy development: Develop a comprehensive online visibility strategy tailored to the client’s specific needs and goals. This may include website optimization, content marketing, social media management, and search engine optimization (SEO) techniques.
4. Implementation: Execute the agreed-upon strategy by implementing various tactics and techniques to enhance the client’s online visibility. This may involve creating engaging content, optimizing website structure and design, managing social media accounts, and improving search engine rankings.
5. Performance tracking: Monitor and track the performance of the implemented strategies and tactics. Analyze key metrics such as website traffic, engagement rates, conversion rates, and keyword rankings to measure the effectiveness of the online visibility efforts.
6. Continuous improvement: Regularly review the performance data and identify areas for improvement. Collaborate with the client to refine the strategies and make necessary adjustments to optimize the online visibility efforts.
7. Content creation: Develop high-quality and relevant content that aligns with the client’s target audience and industry. This may include blog posts, articles, case studies, whitepapers, and social media content.
8. Social media management: Manage the client’s social media presence by creating and scheduling engaging posts, responding to comments and messages, and growing the online community.
9. SEO optimization: Optimize the client’s website and online content to improve search engine rankings and increase organic traffic. This may involve keyword research, on-page optimization, link building, and technical SEO enhancements.
10. Reporting and analysis: Provide regular reports to the client, summarizing the progress and results achieved in terms of online visibility. Analyze the data and provide insights and recommendations for further improvement

Business Growth & Improvement Experiments

Experiment 1: Website Optimization
Description: Conduct a thorough analysis of the consultant’s website, including its design, content, and user experience. Implement necessary improvements such as optimizing loading speed, enhancing navigation, and ensuring mobile responsiveness. Additionally, focus on optimizing the website’s SEO elements, including meta tags, keywords, and relevant content.
Expected Outcome: Increased organic traffic, improved user engagement, and higher conversion rates as the website becomes more user-friendly and search engine optimized.

Experiment 2: Content Marketing Strategy
Description: Develop and implement a comprehensive content marketing strategy for the consultant’s business. This includes creating valuable and informative blog posts, articles, and case studies related to engineering and architecture. Utilize various channels such as social media, guest blogging, and email newsletters to distribute the content and reach the target audience effectively.
Expected Outcome: Increased brand awareness, improved credibility as an industry expert, and a larger client base as the consultant establishes themselves as a go-to resource for engineering and architecture-related information.

Experiment 3: Client Referral Program
Description: Create and launch a client referral program to incentivize existing clients to refer new clients to the consultant’s services. Offer rewards such as discounts on future projects, exclusive access to resources, or even monetary incentives for successful referrals. Implement a tracking system to monitor and reward successful referrals.
Expected Outcome: Increased client acquisition through word-of-mouth marketing, improved client loyalty, and a stronger network of satisfied clients who actively promote the consultant’s services.

Experiment 4: Collaboration with Industry Influencers
Description: Identify and establish partnerships with influential figures in the engineering and architecture industry, such as renowned professionals, industry associations, or influential bloggers. Collaborate on joint projects, guest posts, or webinars to leverage their audience and expand the consultant’s reach.
Expected Outcome: Increased brand exposure, enhanced credibility through association with industry influencers, and access to a wider network of potential clients.

Experiment 5: Streamlining Project Management Processes
Description: Evaluate the consultant’s project management processes and identify areas for improvement. Implement project management tools and techniques such as task tracking software, time management systems, and effective communication channels to streamline project workflows and enhance client satisfaction.
Expected Outcome: Improved project efficiency, reduced turnaround time, enhanced client satisfaction, and increased capacity to take on more projects.

Experiment 6: Client Feedback Surveys
Description: Develop and distribute client feedback surveys to gather insights on the consultant’s services, strengths, weaknesses, and areas for improvement. Analyze the feedback received and implement necessary changes to address any identified issues or gaps in service delivery.
Expected Outcome: Enhanced client satisfaction, improved service quality, and increased client retention as the consultant actively incorporates client feedback into their business practices

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.