Freelance Online Visibility Manager Workflow Map

In this article, we’ve created a starter Freelance Online Visibility Manager Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Online Visibility Manager role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Online Visibility Manager

The path towards better systems and processes in your Freelance Online Visibility Manager role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Online Visibility Manager Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Online Visibility Manager

1. Initial consultation: Meet with the client to understand their goals, target audience, and current online presence.
2. Market research: Conduct thorough research to identify the client’s target market, competitors, and industry trends.
3. Strategy development: Create a comprehensive online visibility strategy tailored to the client’s goals and target audience.
4. Content creation: Develop engaging and relevant content, including blog posts, social media updates, and website copy.
5. Website optimization: Optimize the client’s website for search engines, ensuring it is user-friendly and easily discoverable.
6. Social media management: Manage the client’s social media accounts, posting regular updates, engaging with followers, and monitoring analytics.
7. Online advertising: Set up and manage online advertising campaigns, such as Google Ads or social media ads, to increase visibility and drive traffic.
8. Analytics and reporting: Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of the online visibility strategy and make data-driven improvements.
9. Continuous improvement: Regularly review and refine the online visibility strategy based on analytics, industry trends, and client feedback.
10. Client communication and support: Maintain open and regular communication with the client, providing updates, addressing concerns, and offering ongoing support

Business Growth & Improvement Experiments

Experiment 1: Social Media Advertising Campaign
Description: Launch a targeted social media advertising campaign to increase brand awareness and attract potential clients. Utilize platforms such as Facebook, Instagram, and LinkedIn to reach the target audience and promote the services offered as a freelance online visibility manager.
Expected Outcome: Increased visibility and reach, leading to a higher number of inquiries and potential clients. This experiment aims to generate more leads and ultimately increase business revenue.

Experiment 2: Website Optimization
Description: Conduct a thorough analysis of the freelance online visibility manager’s website to identify areas for improvement. Optimize the website’s design, layout, and content to enhance user experience, increase engagement, and improve search engine rankings.
Expected Outcome: Improved website performance, higher conversion rates, and increased organic traffic. This experiment aims to attract more visitors to the website and convert them into paying clients.

Experiment 3: Referral Program
Description: Implement a referral program to incentivize existing clients to refer the freelance online visibility manager’s services to their network. Offer rewards or discounts for successful referrals, encouraging clients to spread the word about the quality of work and the value provided.
Expected Outcome: Increased word-of-mouth marketing, a higher number of referrals, and an expanded client base. This experiment aims to leverage the existing client network to acquire new clients and grow the business.

Experiment 4: Content Marketing Strategy
Description: Develop and execute a content marketing strategy to establish the freelance online visibility manager as an industry expert and thought leader. Create valuable and informative content such as blog posts, articles, and videos that address common pain points and provide solutions for potential clients.
Expected Outcome: Enhanced brand reputation, increased credibility, and a larger online following. This experiment aims to attract a wider audience, build trust, and position the freelance online visibility manager as a go-to expert in the field.

Experiment 5: Collaboration with Complementary Service Providers
Description: Identify and establish partnerships with complementary service providers in the sales and marketing industry, such as graphic designers, copywriters, or web developers. Collaborate on joint projects or offer bundled services to provide clients with a comprehensive solution.
Expected Outcome: Expanded service offerings, increased value proposition, and access to a wider client base. This experiment aims to tap into new markets and generate additional revenue streams through strategic collaborations.

Experiment 6: Client Feedback and Testimonials
Description: Implement a system to collect feedback and testimonials from satisfied clients. Regularly request feedback and testimonials to showcase the freelance online visibility manager’s expertise, professionalism, and the positive impact of their services on clients’ businesses.
Expected Outcome: Enhanced credibility, improved reputation, and increased trust among potential clients. This experiment aims to leverage positive client experiences to attract new clients and differentiate from competitors.

Experiment 7: Networking and Industry Events
Description: Actively participate in industry events, conferences, and networking opportunities to expand professional connections and build relationships with potential clients. Attend relevant webinars, workshops, or trade shows to stay updated on industry trends and establish a strong presence within the sales and marketing community.
Expected Outcome: Increased visibility, a larger professional network, and potential collaborations or referrals. This experiment aims to create new business opportunities and establish the freelance online visibility manager as a trusted industry professional

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.