Freelance Paid Search Manager Workflow Map

In this article, we’ve created a starter Freelance Paid Search Manager Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Paid Search Manager role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Paid Search Manager

The path towards better systems and processes in your Freelance Paid Search Manager role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Paid Search Manager Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Paid Search Manager

1. Initial consultation: Meet with the client to understand their business goals, target audience, and advertising budget.
2. Keyword research: Conduct thorough research to identify relevant keywords and phrases that will drive targeted traffic to the client’s website.
3. Campaign setup: Create and set up paid search campaigns on platforms like Google Ads or Bing Ads, including ad groups, ad copy, and targeting settings.
4. Landing page optimization: Collaborate with the client to optimize landing pages to ensure they are aligned with the ad copy and provide a seamless user experience.
5. Ad monitoring and optimization: Continuously monitor the performance of ads, adjusting bids, keywords, and ad copy to maximize click-through rates (CTR) and conversions.
6. Conversion tracking setup: Implement tracking codes and set up conversion tracking to measure the effectiveness of the paid search campaigns and identify areas for improvement.
7. Performance reporting: Provide regular reports to the client, highlighting key metrics such as impressions, clicks, conversions, and return on ad spend (ROAS).
8. A/B testing: Conduct split testing on ad variations, landing pages, and targeting settings to identify the most effective strategies for driving conversions.
9. Budget management: Monitor and manage the client’s advertising budget, ensuring optimal allocation across campaigns and adjusting as needed.
10. Continuous improvement: Regularly review and analyze campaign performance, identifying opportunities for optimization and implementing strategies to improve results

Business Growth & Improvement Experiments

Experiment 1: Keyword Expansion
Description: Conduct keyword research to identify new relevant keywords for your clients’ paid search campaigns. Expand the existing keyword list by incorporating these new keywords into the campaigns.
Expected Outcome: By expanding the keyword list, you can increase the reach of your clients’ ads, potentially attracting more qualified leads and driving higher conversion rates.

Experiment 2: Ad Copy Testing
Description: Create multiple variations of ad copies for your clients’ paid search campaigns. Test these variations against each other to determine which ones perform better in terms of click-through rates (CTRs) and conversion rates.
Expected Outcome: By testing different ad copies, you can identify the most effective messaging that resonates with your target audience, leading to improved CTRs and higher conversion rates.

Experiment 3: Landing Page Optimization
Description: Analyze the landing pages associated with your clients’ paid search campaigns. Identify areas for improvement, such as optimizing the page layout, enhancing the call-to-action (CTA), or improving the overall user experience.
Expected Outcome: By optimizing landing pages, you can increase the likelihood of visitors taking the desired action, such as making a purchase or submitting a lead form, resulting in improved conversion rates and a higher return on ad spend (ROAS).

Experiment 4: Audience Segmentation
Description: Segment your clients’ target audience based on various criteria, such as demographics, interests, or behaviors. Create separate ad campaigns tailored to each segment to deliver more personalized and relevant ads.
Expected Outcome: By targeting specific audience segments, you can increase the relevance of your ads, leading to higher engagement rates, improved conversion rates, and a more efficient use of ad spend.

Experiment 5: Remarketing Campaigns
Description: Implement remarketing campaigns for your clients, targeting users who have previously visited their website but did not convert. Create tailored ads to re-engage these users and encourage them to revisit the website and complete the desired action.
Expected Outcome: Remarketing campaigns can help increase brand recall, re-engage potential customers, and improve conversion rates by targeting users who have already shown interest in your clients’ offerings.

Experiment 6: Performance Analysis and Optimization
Description: Regularly analyze the performance metrics of your clients’ paid search campaigns, such as click-through rates, conversion rates, and cost per acquisition. Identify underperforming areas and optimize the campaigns accordingly.
Expected Outcome: By continuously monitoring and optimizing campaign performance, you can identify and address any inefficiencies, leading to improved ROI, increased sales, and a more streamlined advertising strategy.

Experiment 7: Competitive Analysis
Description: Conduct a thorough analysis of your clients’ competitors’ paid search campaigns. Identify their strategies, keywords, ad copies, and landing pages. Use this information to refine your own campaigns and gain a competitive edge.
Expected Outcome: By understanding your clients’ competitors’ tactics, you can make informed decisions to differentiate your clients’ campaigns, improve their positioning, and potentially capture a larger share of the market.

Experiment 8: Automation and AI Integration
Description: Explore and implement automation tools and artificial intelligence (AI) technologies to streamline and optimize your clients’ paid search campaigns. Automate repetitive tasks, such as bid adjustments or ad scheduling, and leverage AI algorithms to improve targeting and campaign performance.
Expected Outcome: By integrating automation and AI, you can save time, reduce human error, and enhance campaign efficiency, ultimately leading to improved results and a more scalable business model

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.