Freelance Product Marketer Workflow Map

In this article, we’ve created a starter Freelance Product Marketer Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Product Marketer role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Product Marketer

The path towards better systems and processes in your Freelance Product Marketer role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Product Marketer Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Product Marketer

1. Initial consultation: Meet with the client to understand their product/service, target audience, and marketing goals.
2. Market research: Conduct thorough research to identify the target market, competitors, and industry trends.
3. Strategy development: Develop a comprehensive marketing strategy that aligns with the client’s goals and target audience.
4. Content creation: Create engaging and persuasive content, including blog posts, social media posts, and email campaigns.
5. Campaign execution: Implement the marketing campaigns across various channels, such as social media platforms, email marketing, and advertising.
6. Lead generation: Generate leads through various strategies, such as content marketing, SEO optimization, and lead magnets.
7. Conversion optimization: Analyze and optimize the client’s website and landing pages to improve conversion rates and maximize sales.
8. Performance tracking: Monitor and analyze the performance of marketing campaigns using analytics tools to measure key performance indicators (KPIs).
9. Reporting and analysis: Prepare regular reports to provide insights on campaign performance, ROI, and areas for improvement.
10. Continuous improvement: Collaborate with the client to identify areas for improvement and implement strategies to enhance the effectiveness of marketing efforts

Business Growth & Improvement Experiments

Experiment 1: Email Marketing Campaign Optimization
Description: Create and implement an A/B testing campaign for email marketing, where different subject lines, content, and call-to-action strategies are tested. Monitor open rates, click-through rates, and conversion rates to identify the most effective elements.
Expected Outcome: Improved email engagement and conversion rates, leading to increased sales and customer acquisition.

Experiment 2: Social Media Advertising Experiment
Description: Allocate a small budget to test different social media advertising platforms (e.g., Facebook, Instagram, LinkedIn) and ad formats (e.g., image, video, carousel). Monitor the performance metrics such as reach, engagement, and conversion rates to identify the most effective platform and ad format for the target audience.
Expected Outcome: Increased brand visibility, higher engagement, and improved lead generation through optimized social media advertising.

Experiment 3: Content Marketing Strategy Enhancement
Description: Analyze the current content marketing strategy and identify areas for improvement. Experiment with different content formats (e.g., blog posts, videos, infographics) and distribution channels (e.g., website, social media, guest posting). Monitor metrics such as website traffic, engagement, and lead generation to determine the most effective content marketing approach.
Expected Outcome: Increased brand awareness, improved website traffic, and higher lead generation through enhanced content marketing efforts.

Experiment 4: Conversion Rate Optimization (CRO)
Description: Conduct a thorough analysis of the website’s user experience, landing pages, and conversion funnels. Implement A/B testing to experiment with different design elements, copywriting techniques, and call-to-action placements. Monitor conversion rates, bounce rates, and time on page to identify the most effective changes.
Expected Outcome: Improved website conversion rates, increased customer engagement, and higher sales or lead generation.

Experiment 5: Referral Program Implementation
Description: Develop and launch a referral program to incentivize existing customers to refer new clients. Experiment with different referral incentives, such as discounts, exclusive content, or rewards. Monitor the number of referrals, conversion rates, and customer satisfaction to evaluate the program’s effectiveness.
Expected Outcome: Increased customer acquisition through word-of-mouth marketing, improved customer loyalty, and higher sales from referrals.

Experiment 6: Customer Segmentation and Personalization
Description: Analyze customer data to identify different segments based on demographics, behavior, or preferences. Experiment with personalized marketing campaigns tailored to each segment, including personalized emails, offers, and recommendations. Monitor customer engagement, conversion rates, and customer satisfaction to evaluate the impact of personalization.
Expected Outcome: Improved customer retention, increased customer satisfaction, and higher conversion rates through targeted and personalized marketing efforts.

Experiment 7: Collaboration with Influencers
Description: Identify relevant influencers in the industry and experiment with collaborations, such as sponsored content, guest blogging, or social media takeovers. Monitor metrics such as reach, engagement, and conversion rates to assess the impact of influencer collaborations on brand awareness and customer acquisition.
Expected Outcome: Increased brand visibility, expanded reach to new audiences, and improved customer trust through influencer collaborations

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.