Freelance Sales Copywriter Workflow Map

In this article, we’ve created a starter Freelance Sales Copywriter Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Sales Copywriter role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Sales Copywriter

The path towards better systems and processes in your Freelance Sales Copywriter role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Sales Copywriter Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Sales Copywriter

1. Initial consultation: Meet with the client to understand their business goals, target audience, and specific requirements for the sales copy.
2. Research and analysis: Conduct thorough research on the client’s industry, competitors, and target market to gather insights and identify unique selling points.
3. Copywriting brief: Create a comprehensive brief that outlines the key messaging, tone, and desired outcomes for the sales copy.
4. Draft creation: Develop an initial draft of the sales copy, focusing on capturing attention, building interest, and compelling the reader to take action.
5. Client review and feedback: Share the draft with the client for their input and feedback, ensuring alignment with their expectations and making necessary revisions.
6. Copy refinement: Refine the sales copy based on client feedback, ensuring clarity, persuasiveness, and alignment with the client’s brand voice.
7. Proofreading and editing: Thoroughly review the sales copy for grammar, spelling, punctuation, and overall coherence to ensure a polished final product.
8. Final approval: Seek final approval from the client, ensuring that all their requirements have been met and they are satisfied with the sales copy.
9. Implementation: Assist the client in integrating the sales copy into their marketing materials, such as websites, landing pages, email campaigns, or sales letters.
10. Performance evaluation: Monitor the performance of the sales copy, tracking key metrics such as conversion rates, click-through rates, and customer engagement, to identify areas for improvement and inform future copywriting strategies

Business Growth & Improvement Experiments

Experiment 1: A/B Testing Headlines
Description: Create two versions of a sales page with different headlines and test them with a sample of potential customers. Monitor the click-through rates and conversion rates to determine which headline performs better.
Expected Outcome: By identifying the headline that resonates more with the target audience, the freelance sales copywriter can optimize their sales pages, resulting in higher engagement and conversion rates.

Experiment 2: Implementing a Referral Program
Description: Develop and launch a referral program where existing clients are incentivized to refer new clients to the freelance sales copywriter. Offer rewards such as discounts on future services or exclusive content. Track the number of referrals and the conversion rate of referred leads.
Expected Outcome: By leveraging the network of satisfied clients, the freelance sales copywriter can expand their customer base and increase revenue while building stronger relationships with existing clients.

Experiment 3: Streamlining Communication Processes
Description: Analyze the current communication channels used with clients, such as email, phone calls, or project management tools. Identify bottlenecks or inefficiencies and implement new tools or strategies to streamline communication and improve response times.
Expected Outcome: By optimizing communication processes, the freelance sales copywriter can enhance client satisfaction, reduce misunderstandings, and increase overall productivity, leading to improved client retention and positive word-of-mouth referrals.

Experiment 4: Offering Additional Services
Description: Research and identify complementary services that align with the freelance sales copywriter’s expertise and target market. Develop packages or bundles that include these additional services and promote them to existing and potential clients.
Expected Outcome: By expanding the range of services offered, the freelance sales copywriter can increase their value proposition, attract new clients, and potentially increase revenue through upselling or cross-selling opportunities.

Experiment 5: Collaborating with Influencers
Description: Identify influential individuals or brands within the sales and marketing industry and establish partnerships or collaborations. This could involve guest blogging, joint webinars, or co-creating content. Measure the impact on website traffic, lead generation, and brand visibility.
Expected Outcome: By leveraging the reach and credibility of influencers, the freelance sales copywriter can expand their audience, gain exposure to new potential clients, and enhance their professional reputation within the industry

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.